Mortgage Website Page Speed for SEO & Ranking: Understanding It’s Impact
The time it takes for a web page to load can make or break a user’s experience, influencing their decision to stay and explore or abandon the site altogether. As …
The time it takes for a web page to load can make or break a user’s experience, influencing their decision to stay and explore or abandon the site altogether. As …
We knew we had something compelling, innovative, and unlike anything else in the market when we launched our new LHP 3.0 website builder–but what we weren’t prepared for was the …
The days of physical directory books left at your doorstep are long gone, but that doesn’t mean business listings are dead. In fact, a vast amount of consumers still research …
Your mortgage website is your digital real estate (no pun intended). But while you have the freedom to design it any way you want and the obligation to deliver an …
Link building plays a vital role in SEO and is one of the factors Google considers when determining search rankings. While actions like improving page speed can provide an immediate …
If you’ve been a loan officer for any number of years, you’re familiar with the ebbs and flows of the mortgage market. When things are good, they are very good. …
Picture this: Your ideal customer, a perfect fit for your target market, eagerly searches for “loan officers near me.” As they hit that search button, a multitude of relevant results …
A marketing plan helps you grow your mortgage business – this is true even for single MLO’s. But let’s face it, creating a plan can be overwhelming and confusing. We …
You may have heard of search engine optimization for your website, but did you know that there is a set of SEO practices for YouTube, too? Just like search engines, …
A crucial component of marketing yourself as a loan officer is social media. Social media has made it easier than ever for businesses to reach their target audience, with both …
Starting Oct 12, 2022, Facebook will discontinue its “Special Ad Audiences” feature for ad targeting. This major announcement poses a significant hurdle for all financial institutions –including brokers and loan …
Technology may change many aspects of the mortgage industry, but some things remain the same: reputation is everything. Whether you’re an independent LO or part of a mortgage team, your …
Mortgage websites are unlike traditional business websites. As a highly regulated industry, lenders have a slew of compliance requirements in addition to state and federal regulations like the CCPA in …
Digital presence is vital to your success. Consumers turn to the internet when they want to learn more about a loan officer or a particular loan product, making it crucial …
Stand out from the competition. Get noticed with disruption. If you want to reach a millennial borrower, you got to shake things up. When it comes to tactics for driving …
You watched the tutorials, read the how-to’s, and boosted your top Facebook posts for several weeks now. Yet still, your mortgage marketing efforts have failed to produce results. Truth be …
Retaining clients is essential for both maintaining and scaling a mortgage business. But it doesn’t happen magically. Similar to the work you put into nurturing the mortgage lead in the …
Referrals are the lifeblood of all successful originators, accounting for as much as 65% of new business. However, your past clients aren’t the only source of referral –you also have …
Some pretty fantastic promises have been made regarding what social media can do for a business. Post daily on Facebook and triple your revenue in 3 months. Be more active …
Keeping that pipeline filled with new qualified leads is one of the biggest challenges that brokerages face daily, and marketing plays a critical role in making that happen. However, many …
Content that engages your audience isn’t about winning a popularity contest. It’s about enticing or activating motivation, making it more likely that the reader will convert into a borrower. Engaging …
The definition of a brand can be boiled down to how the public perceives you, so a personal brand isn’t necessarily built around a business or even with the goal …
As a loan officer, know that there’s real value in creating a personal brand. Consider this: if you decide to change to another brokerage or financial institution (or go out …
Mortgage company branding is more than a logo. It’s part of the entire consumer experience, how your customer perceives you and is an indispensable factor in your ROI. Everything from …
Want to make your marketing more powerful and targeted to your ideal borrower? The key lies in creating buyer personas. A mortgage buyer persona is a semi-fictional representation of your …
It’s shocking to see how many mortgage businesses ignore the value of Google My Business (GMB). It’s akin to leaving money on the table, and that is no exaggeration. Google …
Mortgage websites are unlike traditional business websites. As a highly regulated industry, lenders have a slew of compliance requirements in addition to state and federal regulations like the CCPA in …
Social proof is a concept in which consumers will modify their behavior based on what they believe others are doing. It’s a powerful psychological influence that essentially means that if …
Just five years ago, the conversation about mortgage lead generation centered around conversion rates, particularly about making ads and calls-to-action more “baited” and clickable. Echoing last week’s post, we know …
Whether you’re a broker targeting a single county or a multi-branch lender that serves several states, Google My Business is an indispensable part of bringing local visibility to your mortgage …
Most mortgage prospects won’t commit to filling out the full application the first time around. While we wish every prospective borrower would apply immediately, it simply does not happen this way …
Your role as a mortgage professional isn’t confined only to the activities specific to loan processing. You’re also responsible for selling the loan service. Steal these top sales techniques to …
Technology may be changing many aspects of the mortgage industry, but here’s something that remains the same: reputation is everything. Whether you’re an independent LO or part of a mortgage …
Continuing with our series of COVID-19 business articles for mortgage pros, this week, we’re zeroing on one of the most profitable boss-moves you can right now. We’re talking about mortgage …
These past weeks have demanded incredible changes to your life and business, and we can see these shifts reflected in messages on ads and social media every day. However, despite …
In an odd but anticipated turn of events, news of a Coronavirus outbreak has forced the Federal Reserve to cut interest rates. This was done in an attempt to boost …
Consultative selling may not sound as flashy or exciting as “sales machine” or the “art of the sale” but it’s certainly in the same category. Consultative selling in the mortgage …
The road to mortgage success isn’t exactly straight forward. In fact, when you first signed up to be a mortgage professional, you probably thought that you’d spend most of your …
A call to action, or CTA, encourages your reader to take a particular action on your website, landing page, or blog post. No doubt, you encounter several CTAs on the …
When it comes to advertising, the top of the food chain of ad placement is, well — the Big Game! And this year, Quicken Loans is making headlines even before …
Listing your mortgage business on Google My Business (GMB) is part of your SEO strategy. Or at least it should be. More than 50% of search inquiries happen via mobile …
You need a mortgage blog. You need an email marketing campaign. If you’ve been following our blog for some time, these words probably sound familiar. No doubt, content marketing and …
Is paying for mortgage leads the only real way to generate online mortgage leads? While paying for leads is a vital part of keeping that pipeline filled, gaining mortgage leads …
250 billion dollars. That’s how much US businesses are dedicating to their media budget in 2020. This is the first time in our history that companies will spend such an …
A large portion of our time and budget is dedicated to mortgage lead acquisition. But here’s something often overlooked: It’s actually less expensive to nurture a mortgage lead into a …
Fresh, qualified leads are the lifeline to your lending business and marketing is how you keep that pipeline filled. That’s why you’ll find thousands of online articles dedicated to mortgage …
Is your digital marketing stagnant? Maybe you’ve been shooting aimlessly, hoping that something will stick. If you’re a loan officer and either one of these sounds like you, then this …
The mortgage industry is one of the most competitive industries in the US and, without a doubt, technology is adding to the intensity. With digital marketing, mobile convenience, and Fintech …
Media giant Facebook had already been in hot water with the Department of Housing and Urban Development for failing to flag discriminating real estate ads. Advertisers were allowed to target …
Brokers –worried that a sluggish market might affect your pipeline? Or maybe things are going well, but you’d like to plan for “just in case.” Whatever your reasons are, use …
When planning your next marketing strategy, don’t forget about a mortgage video marketing strategy, too. Today’s consumers want content delivered in a variety of ways, and video content is quickly …
Ever feel like most of the digital mortgage marketing tips are written for professional marketers rather than loan officers? While some mortgage professionals want a detailed step-by-step guide for marketing …
Are you active on social media yet see very few of your followers turn into mortgage leads? The problem may not be in how often you’re posting. The reason why …
One way to ensure your mortgage leads pipeline never goes dry is to have multiple sources feeding into it. Pay-per-click ads, retargeting ads, paid mortgage leads, SEO content for organic …
Is an “e-mortgage” and “digital mortgage” the same thing? While sometimes used interchangeably (even among mortgage professionals), e-mortgage and digital mortgage are not the same. A digital mortgage refers to …
As a mortgage broker, you’re always feeling the urgency to find mortgage leads. But now with digital mortgage, the pressure multiplies. And rightfully so! If you’re not doing any digital …
Come and see our great new website templates with a fresh new design to create a great user experience for your clientele. We have two new “company templates” and 2 …
Many make the mistake thinking that if they want more online mortgage leads, they need to increase traffic to their mortgage website. But did you know that most visitors will …
You already know that social media is critical to your online presence but do you know how to get the most out of it? Would you like to learn how …
A marketing question that comes up a lot from both large banks as well as single LO’s alike is, “Should I be advertising on Google or Facebook for mortgage leads?” …
We’ve talked a lot about how to generate mortgage leads online in our past blog posts. We’ve coached you through writing SEO content to attract organic traffic to your website. …
There are a few misconceptions about what it takes to generate non-paid mortgage leads online. One of the most common mistakes is to think that leads will pour in soon …
The average age of a first time homebuyer is about 32, making your first-time home loan prospect a millennial. Marketing mortgages to millennials are unlike other generations. Sure, they want …
Generating mortgage leads is the life-blood of your lending business, and that’s why it’s critical that you take advantage of EVERY opportunity. By every opportunity, we mean finding out where …
LenderHomePage is uniquely positioned with Loanzify-POS to help our Mortgage Website clients improve efficiencies and borrower satisfaction. In 2003, a small group of progressive and talented software engineers began improving …
Loanzify: Where “old-world” mortgage banking practices meet modern technology. We have developed a POS that celebrates the history of mortgage banking, trend setting 1003 and featuring a cutting edge borrower …
Point Of Sale is taking the mortgage industry by storm, and it’s time you get on board. A Mortgage Point of Sale, or POS, is the mortgage process under one …
Retargeting can be a little confusing. Have you ever been shopping online for something that you don’t really need? Maybe a pair of shoes? As you are picturing those magnificent …
Facebook has been headlining (more than usual) these past days. If you’re new to advertising on Facebook, you may be wondering if now is a good time to start. We …
Don’t be misled: there’s more than one way to add SEO to your mortgage website. In previous posts, we showed you how to create SEO mortgage content, but there …
Here at LenderHomePage, we work hard to provide lenders and brokers nationwide a one-stop-shop to run a successful mortgage business. Our development team has been putting their collective …
“Soft opening, grand opening. When they opened The Flamingo, one day it was closed, the next day it was open. End of story.” Saul, Ocean’s 13 In this quip from …
Mortgage leads from social media. Maybe you’ve heard a colleague mention it. Or perhaps you follow other mortgage professionals and banks on social media to figure out their marketing tactic. …
On our last post, we talked about one aspect of content marketing. In this installment, we’re going to show you another content marketing strategy that you can use for getting …
With so much talk about generating mortgage leads from organic traffic, paid traffic, and social media, you might overlook one digital marketing tactic that’s one of the most effective. Email …