Here at LenderHomePage, we work hard to provide lenders and brokers nationwide a one-stop-shop to run a successful mortgage business. Our development team has been putting their collective noses to the grindstone as of late, building out some exciting new features and updates to the platform. One of our most recent objectives was the design and development of ten brand-new, responsive website templates.
With the mortgage landscape heavily shifting, it’s vital for lenders to keep up with the latest digital trends. Which is why we kept the latest web standards in mind when designing our new templates. Here’s some of the latest web design trends that are utilized in our newest templates.
Video Hero Section
Video is the best way to connect with your audience, plain and simple. On Instagram, more videos are being shared than photos for the first time ever, and even Linkedin has recently begun to provide support for video. So why not your website?
Well, if not done properly, it will slow down your load times, and since 53% of mobile users will abandon sites that take longer than 3 seconds to load, this has massive ramifications. For this reason, we’ve integrated Template 42 with YouTube, so that videos are always loaded fast since your visitors will never have to download the source file to their browser, and your server will not be spending any bandwidth.
Full Width Hero Section
The new craze that’s taking the internet by storm is the full width hero. It’s what I like to call a “welcome mat” for your website. It’s attractive and simple, and gives a single call to action, which is perfect for running marketing campaigns, or for solo loan officers. Our new Template 41 features an overlay background image and transparent header, that is easily customizable to suit your needs.
Fixed headers (or sticky headers, as I like to call them) are now a standard in modern web design. It keeps your main navigation easily accessible at all times, and gives your visitors a sense of spatial awareness.
One of the main user experience concerns with fixed headers is not taking up too much screen real estate. Let’s take Template 35, for example. Notice how the sticky header keeps everything within reach while simultaneously staying out of the way of the various calls to action throughout the homepage.
Minimalist Style Guide
Popular styles will change from year to year. Have you ever stumbled across a website that never made it out of the 90’s? It can truly be a horrifying experience. We’re here to make sure that never happens to your visitors.
Modern design trends have placed simplicity above all else. The saying “less is more” has become the North Star for web designers around the world. The minimalist design is not only eye-pleasing, but it’s concise and not overly distracting.
Footer Call to Action
A website is oftentimes referred to as a leaking boat, and you must patch every single page on your site, so that your ship doesn’t sink. What does this mean, exactly?
Website owners get in the habit of designing the site for themselves, and not for their visitors. Your visitors need to know what you want them to do. But if you include too many “escapes routes” on your site (i.e. social media links, advertisements, etc.) without giving them a clear action to take, your site will be hard-pressed to turn your visitors into leads.
So how do you lock down your website tighter than Guantanamo Bay? Simple! By adding a singular call to action just above the footer. You’ll notice that most all of our new templates include this feature out of the box, but, as you can see below, the most prominent can be found on Template 39.
Keeping up with the latest web standards isn’t an easy task. You’ve got other things to worry about, like running a mortgage business. We get it. Which is why we’ve made all of these brand-new turn-key templates free of charge to our existing customers. Just switch themes from the Settings section of your dashboard to get up and running. Not a customer yet? No worries, it’s quick and easy to get started. Sign up for a free 10 day trial.