Loanzify POS Pro vs. Lite –Which Is Right For Me?
The new MISMO/URLA became mandatory for all lenders on March 1, 2021, and we were ready to help our customers make the transition well before that deadline. However, many also …
How To Use Touchpoints to Drive Mortgage Lead Generation
Just five years ago, the conversation about mortgage lead generation centered around conversion rates, particularly about making ads and calls-to-action more “baited” and clickable. Echoing last week’s post, we know …
Digital Consumer Loan Origination: Are You Missing Out?
The number of consumers embracing all-digital experiences has skyrocketed to a point where it feels like every day is Cyber Monday. What’s more, research** supports that this new digital-first consumer …
3 Factors that Impact ROI of Lending Software
The transformation to a digital means of loan acquisition and processing is crucial for organizational goals. You don’t need us to bombard you with stats to prove that digitizing and …
7 Vital Components of Digital Mortgage Transformation
Research shows a direct link between successful digital implementation and profitability. But the correlation requires originators and lenders to think beyond deploying individual tech tools and instead target a digital-focused …
Loan Automation E-Book: How to Balance Lending Software with the Human Touch
Historically, whenever there was a technological leap, it was met by some resistance. Resisting isn’t unique to the mortgage industry –it’s evident in any industry where technology altered or interfered …
New URLA MISMO 3.4: We’re Ready –Are You?
It’s been about four years since Fannie Mae and Freddie Mac jointly announced a major update of the standard 1003, and after some delays, the deadline is just days away. …
Tech Trends That Are Shaping the Mortgage and Housing Industry in 2021
If 2020 taught us anything, it’s that quick pivots during uncertain times must also be sustainable. And as we navigate the new normal in socially-distanced interactions, we’re experiencing a boom …
Growth Tactics: Scaling From Single Mortgage Broker to Enterprise
Scaling a mortgage business is about adding the right resources to accelerate profitability. With a scalable structure, the increased profits are sustainable and outpace the rate by which the resources …
17 Things Mortgage Brokers Need to Automate Immediately
We’re going to start by saying that not everything in lending should be automated. Time and again, we see that the most successful loan originators employ a human element as …
Omnichannel vs Multichannel in Lending: The Originator’s Guide
There’s been a shift in how consumers interact with digital channels. It may seem inconsequential, but make no mistake, the transformation from multichannel to omnichannel in digital lending makes a …
Supercharge Your Digital Mortgage Submission Rates
Completed mortgage applications are the lifeblood of your business. However, too many lenders overlook how critical the borrower experience is for maximizing the application submission rate. Thankfully, there are simple …
New Feature: Loanzify Now Integrates With Zapier
We’re thrilled to announce that Zapier is now part of our ever-growing list of strategic partnerships! Zapier’s platform connects your favorite apps and software to improve workflows, and Loanzify’s integration …
How Brokers Can Leverage the Success of Rocket Mortgage IPO
The industry is buzzing with the news of Rocket Mortgage going public. Debuting at $18 for each of their 100 million shares, Rocket Mortgage ambitiously aims to increase its market …
Feeling Overwhelmed? Time to Automate Your Loan Processing
The mortgage process is arguably the most complex financial service offered to consumers, and much of it lies in the tedious verification and risk assessment. Added to this is the …
Loanzify POS Elevates Customer Service – Offers Daily Office Hours Q & A via Zoom
Confirmed! Loanzify POS is our most successful product launch to date and mortgage professionals across the nation are overwhelming us with positive reviews! Loanzify POS is undoubtedly the preferred mortgage …
Improve Your Closing Rate With A “Broker Advantage” Mindset
Patience, persistence, and perspiration make an unbeatable combination for success. –Napoleon Hill There’s a reason that mindset hacks are a hot topic since Napoleon Hill’s 1937 classic, “Think and Grow …
Millennial Refi Boom Continues: Mortgage POS Key to Improving Loan Volume
During the early part of the nationwide shelter-at-home order, news spread across the industry about the historic surge of refinancing. It jumped to a record high of 55%, according to …
What Will Lending Look Like Post-Pandemic?
No matter where you stand on the issue, states around the country are beginning to open up for business, and this means that we must all consider what it means …
Engage And Manage Your Mortgage Team -Loanzify POS Brings It All Together
Loanzify POS: Manage Loan Offers, Staff & Loan Team from Lenderhomepage.com on Vimeo. When it boils down to it, the LO that gets the loan from point A to B …
Loanzify POS: The Intuitive Workflow Game-Changer
Last week we shared how the Borrower Experience was the X-factor to the mortgage POS system. It’s what identifies your business, and it’s what creates a meaningful relationship between you …
The Mortgage Industry’s Digital Age and the Touchless Mortgage
We’ve heard a lot about “uncertainty” these days and for good reason. Everything about how we live and work has changed drastically, leaving many aspects of our lives in the …
Mortgage Industry Tips: Strategy and Tools to Work Remotely
No doubt, things are different. Yet, while it’s not “business as usual,” your borrowers are still counting on you to be able to deliver “business as usual” — no matter …
Where to Find High Quality Mortgage Leads Online
The road to mortgage success isn’t exactly straight forward. In fact, when you first signed up to be a mortgage professional, you probably thought that you’d spend most of your …
Growing Your Mortgage Referral Ecosystem
Referrals are one of the top ways to gain mortgage leads. The strange thing is that not enough mortgage pros take action or time to nurture the relations that bring …
The Building Blocks of a High-Converting Mortgage Journey Map
Technology. Has. Changed. Everything. There isn’t one aspect about commerce that hasn’t been revolutionized by tech –and that includes how the consumer engages with business before, during, and after the …
3 Compelling Ways Mortgage Tech Makes Success Easier
Extraordinary success is yours for the taking, and you probably don’t realize it. In fact, most ‘LO’s and mortgage brokers are missing the iceberg of opportunity that mortgage tech offers. …
What Millennials Really Want From Their Digital Mortgage Experience
Are Millennials all about “the “next BIG thing” when it comes to technology and digital experiences? With Millennials eager to drop $1000+ on the newest iPhone and app downloads in …
Will you be ready for the new URLA?
In a previous post, you learned the practical steps for transitioning to a digital mortgage platform. But what you may not realize is that your transition might have a deadline. …
Secrets of the Profitable Mortgage Broker in a Sluggish Market
Brokers –worried that a sluggish market might affect your pipeline? Or maybe things are going well, but you’d like to plan for “just in case.” Whatever your reasons are, use …
Digital Mortgage 2019 -Just A Website Isn’t Enough
Don’t let that title mislead you, a mortgage website is a must for your digital mortgage success. But in 2019, not any website will do, nor is it the only …
ADA Compliance – Is Your Mortgage Website Ready?
Inclusivity is important to LenderHomePage. Before it was even a requirement, our SmartApp 1003 already featured an advanced language localization to support Spanish-speakers with limited English skills. But what about …
Brokers — Evaluate your Loan Officers’ Performance with KPI’s that really matter…
The mortgage industry doesn’t work on “hunches.” It’s data-driven. When the federal reserve adjusts the federal fund rate, mortgage rates and the housing market respond. As a mortgage professional, you …
How to Compete with Rocket Mortgage in 2019
Traditionally a loan changes hands 40 or more times before it is funded. This makes the loan process extend to up to 40 or more days when it should really …
Interview with our CEO: Rocky Foroutan – The First “Broker-Centric” Mortgage POS
This interview with LenderHomePage CEO, Rocky Foroutan, first appeared on Mortgage Professional America. Everyone knows that the digital lending space is growing at breakneck speed, and on the face of …
Boost “Loan Officer Productivity” with Digital Mortgage POS
The Pareto principle is well-known among business leaders, both those that attended a four-year college and those that got their education from the school of “learning-on-the-job.” But in case you’re …
Build vs Buy: The Top 5 Reasons to Buy a Digital Mortgage Solution
As a mortgage professional, you know that creating a compelling digital experience is essential for success. In other words, it’s no longer a question of whether a digital mortgage solution …
Will “Technology” replace the Loan Officer? Is the LO Obsolete?
There is a lot of talk about technology making jobs obsolete. The media loves to publish clickbait articles about self-driving cars that will destroy driving jobs and AI that can …
Loanzify POS – How To Compete with ROCKET MORTGAGE and Win!
Digital is how lending and banking is done in 2018 and on. It’s why Rocket Mortgage has helped Quicken Loans be America’s top lender and why traditional banks are turning banking …
13 “web mistakes” that can Kill your Lead Conversion – A Must Read
This next statement won’t make us many friends with web designers or DIY website companies, but that’s OK. We prefer to be on your side — the side of the …
Rocket Mortgage Is A Good Thing For Your Lending Business — Here’s Why
If you’re in the mortgage industry, no doubt you consider Rocket Mortgage your Goliath. In fact, it’s a Goliath even to Wells Fargo now that Rocket Mortgage, or more accurately, …
Mortgage POS. It All Starts With A Website.
LenderHomePage is uniquely positioned with Loanzify-POS to help our Mortgage Website clients improve efficiencies and borrower satisfaction. In 2003, a small group of progressive and talented software engineers began improving …
Mortgage POS. We’re Keeping The Human Touch!
Loanzify: Where “old-world” mortgage banking practices meet modern technology. We have developed a POS that celebrates the history of mortgage banking, trend setting 1003 and featuring a cutting edge borrower …
Mortgage POS. Are You Missing Out?
Point Of Sale is taking the mortgage industry by storm, and it’s time you get on board. A Mortgage Point of Sale, or POS, is the mortgage process under one …
