You’re probably already using Facebook in some way to connect with clients—maybe sharing industry insights or offering mortgage tips. But here’s the catch: if you’re relying on a personal profile, …
Rising interest rates and economic uncertainty have triggered major pullback from consumers, underscoring the necessity for mortgage professionals to revamp and fortify every angle of their business. Further still, forward-thinking …
Starting Oct 12, 2022, Facebook will discontinue its “Special Ad Audiences” feature for ad targeting. This major announcement poses a significant hurdle for all financial institutions –including brokers and loan …
Technology may change many aspects of the mortgage industry, but some things remain the same: reputation is everything. Whether you’re an independent LO or part of a mortgage team, your …
LenderHomePage named MPA’s Top Mortgage Employer of 2022, marking a consecutive win in this honored recognition. Mortgage employers face new challenges as headlines about inflation and company downsizing loom in …
Mortgage websites are unlike traditional business websites. As a highly regulated industry, lenders have a slew of compliance requirements in addition to state and federal regulations like the CCPA in …
Digital presence is vital to your success. Consumers turn to the internet when they want to learn more about a loan officer or a particular loan product, making it crucial …
Stand out from the competition. Get noticed with disruption. If you want to reach a millennial borrower, you got to shake things up. When it comes to tactics for driving …
The US housing market had an epic 2021, with an estimated 6 million homes purchased last year. However, benefitting from these sales depended on whether one was the buyer or …
We’re recapping 2021 and the remarkable shifts that made for an excellent year for the mortgage industry and 50% growth for LenderHomePage! As the year draws to a close, we’re …
Social media networks have been evolving from the start, and one of the more recent additions has been expanding in-platform shopping tools. But after all the hype, you may be …
One of the most notable changes to the new MISMO 3.4/URLA is the ability to list several income sources. This necessary update was due to the emerging “gig economy” –a …
Digital transformation is more than a one-off enhancement to existing lending processes –it’s a constant evolution and realignment of tech and automation that steadily improves your business and helps you …
With positive news of a vaccine and a confirmed new administration, we’re looking ahead at what experts are projecting for the mortgage and housing industry for 2021. Mortgage Rates Predicted …
We’re going to start by saying that not everything in lending should be automated. Time and again, we see that the most successful loan originators employ a human element as …
The industry is buzzing with the news of Rocket Mortgage going public. Debuting at $18 for each of their 100 million shares, Rocket Mortgage ambitiously aims to increase its market …
During the early part of the nationwide shelter-at-home order, news spread across the industry about the historic surge of refinancing. It jumped to a record high of 55%, according to …
In light of COVID-19, Freddie Mac and Fannie Mae have announced a new URLA implementation timeline. Lenders will also have extra time to implement the updated automated underwriting systems (AUS). …
How are you? Take a step back and a deep breath. Ok, now tell us –how are you really feeling? Anxious? Stressed? Completely understandable. COVID-19 has profoundly impacted small businesses …
No doubt, things are different. Yet, while it’s not “business as usual,” your borrowers are still counting on you to be able to deliver “business as usual” — no matter …
In an odd but anticipated turn of events, news of a Coronavirus outbreak has forced the Federal Reserve to cut interest rates. This was done in an attempt to boost …
Talks about a war between the U.S. and Iran has the world on edge. While we certainly hope for a peaceful outcome, we want to take a minute to explore …
For more than three years, Fannie Mae and Freddie Mac have said that a complete redesign of the Uniform Residential Loan Application was underway. And more than once, the mandatory …
Earlier this month, a study conducted by management consultancy agency Bain & Company* revealed a shocking trend in the banking industry –banks are bleeding customers, and they probably don’t even …
A new study from the National Bureau of Economic Research revealed a remarkable link between the rise in digital mortgage solutions and a reduction in discrimination in lending. According to …
Hidden at the bottom of Sen. Bernie Sander’s plan for getting rid of America’s medical debt is a “footnote” of sorts of another financial upheaval–replacing companies like Equifax, Experian, and …
For Millennials, technology is a lifestyle, not a tool. Let that sink in for a moment. Millennials are the first generation to grow up with technology as part of everyday …
Welcome to 2019, Freddie Mac! Just yesterday, Freddie Mac unveiled its new tech tool that aims to help originators gain valuable and advanced insight to optimize their mortgage lending strategies. …
Long-awaited reform is on the horizon for Fannie and Freddie. Earlier this week, the Trump Administration released a proposal outlining a plan to remove Fannie and Freddie from their government …
The financial and mortgage industries shadow each other in many ways. So when we see extraordinary technological changes happening in finance, no doubt we’ll see and upheaval in the mortgage …
The Federal Housing Finance Agency is now reversing their previous ban on using alternative data for determining creditworthiness. The new credit-scoring model uses information such as a person’s bank account …
After just five months of officially entering the mortgage market with the introduction of Zillow Home Loans, Zillow Group is stalling. It appears that developing its mortgage platform is taking …
In a recent mortgage news post, we discussed the impending Fannie and Freddie deadline for implementing the redesigned Uniform Residential Loan Application. However, a recent update states that the transition …
In a previous post, you learned the practical steps for transitioning to a digital mortgage platform. But what you may not realize is that your transition might have a deadline. …
Realogy, the largest residential real estate brokerage company in the nation, has partnered with Amazon to offer a program that takes potential homebuyers through an Amazon portal to connect them …
Media giant Facebook had already been in hot water with the Department of Housing and Urban Development for failing to flag discriminating real estate ads. Advertisers were allowed to target …
Is the digital mortgage experience already changing consumer behavior and expectations? According to a recent Ellie Mae survey –yes! Their annual Borrower Insights Survey (BIS) polled more than 2,000 renters …
Earlier this week, President Trump signed an Executive Order to reduce regulations and make affordable housing more readily available. The “White House Council on Eliminating Regulatory Barriers to Affordable Housing” …
While too early to see the full scope of “Big Data” and how it will alter the mortgage industry, we can already see it influencing the lending process. Big data …
Last week, we talked about the effects of the government shutdown on the mortgage industry. This week we’re taking an overall look at real estate trends for 2019 — particularly …
After withstanding the longest government shutdown in U.S. history, the wheels of the economy are finally turning again. But has everything truly gone back to normal? What repercussions did the …
Inclusivity is important to LenderHomePage. Before it was even a requirement, our SmartApp 1003 already featured an advanced language localization to support Spanish-speakers with limited English skills. But what about …
2018 left us no shortage of digital mortgage news headlines and rising trends. Some headlines surprised us because they were so impressive, while others were surprisingly unimpressive (BofA and Wells …
Many make the mistake thinking that if they want more online mortgage leads, they need to increase traffic to their mortgage website. But did you know that most visitors will …
As expected, rising rates and rising home prices slowed down real estate sales, including new construction. However, even amid these pressures, economists are optimistic about lending in 2019. Economic growth …
For the first time since 2011, mortgage rates rise above 5 percent, and many say this signals the end of an era of low rates and the beginning of a …
Just a few weeks ago, Chase Bank launched Finn, their answer to the rising popularity of all-digital banking. Finn isn’t the first end-to-end digital bank, but it does offer something …
Millennials have lower rates of homeownership than previous generations –but why? And more importantly, what can your lending business do to increase those numbers! Made possible with a grant from …
Loanzify: Where “old-world” mortgage banking practices meet modern technology. We have developed a POS that celebrates the history of mortgage banking, trend setting 1003 and featuring a cutting edge borrower …
Users now have more control over the Google-served ads they see. These changes affect lending business running “remarketing” ad campaigns. Remarketing: An online advertising tactic that shows targeted ads to …
The unpredictability of Bitcoin’s worth has been a hot topic –and it’s about to get even hotter! A spokesperson for Trulia stated that, at last count, there were 80 property …
In a recent post, we predicted that social media influencers will be playing a bigger roll in social media marketing. Facebook recently implemented an update that is making this prediction a …
ProPublica, a non-profit, investigative news outlet, found that Facebook was still approving discriminatory Facebook ads despite the social media giant promising to prohibit such discrimination. The news journal bought rental …
The U.S. housing market experienced a landmark year in sales in 2017, but misunderstandings about applying for a mortgage and buying a home hold back some potential buyers–according to a recent …
