Leveraging The Whitespace Of Being Fun And Different
Stand out from the competition. Get noticed with disruption. If you want to reach a millennial borrower, you got to shake things up. When it comes to tactics for driving …
Experts Weigh In: 2022 Housing Market Forecast
The US housing market had an epic 2021, with an estimated 6 million homes purchased last year. However, benefitting from these sales depended on whether one was the buyer or …
2021 Review: Mortgage Tech and Industry Recap
We’re recapping 2021 and the remarkable shifts that made for an excellent year for the mortgage industry and 50% growth for LenderHomePage! As the year draws to a close, we’re …
Do Consumers Actually Shop on Social Media Platforms?
Social media networks have been evolving from the start, and one of the more recent additions has been expanding in-platform shopping tools. But after all the hype, you may be …
3 Ways Millennials Are Changing The Mortgage Process
One of the most notable changes to the new MISMO 3.4/URLA is the ability to list several income sources. This necessary update was due to the emerging “gig economy” –a …
3 Building Blocks for Digital Mortgage Transformation
Digital transformation is more than a one-off enhancement to existing lending processes –it’s a constant evolution and realignment of tech and automation that steadily improves your business and helps you …
2021 Mortgage Trends and Projections
With positive news of a vaccine and a confirmed new administration, we’re looking ahead at what experts are projecting for the mortgage and housing industry for 2021. Mortgage Rates Predicted …
17 Things Mortgage Brokers Need to Automate Immediately
We’re going to start by saying that not everything in lending should be automated. Time and again, we see that the most successful loan originators employ a human element as …
How Brokers Can Leverage the Success of Rocket Mortgage IPO
The industry is buzzing with the news of Rocket Mortgage going public. Debuting at $18 for each of their 100 million shares, Rocket Mortgage ambitiously aims to increase its market …
Millennial Refi Boom Continues: Mortgage POS Key to Improving Loan Volume
During the early part of the nationwide shelter-at-home order, news spread across the industry about the historic surge of refinancing. It jumped to a record high of 55%, according to …
GSEs Extend URLA Mandatory Use Date to March 2021
In light of COVID-19, Freddie Mac and Fannie Mae have announced a new URLA implementation timeline. Lenders will also have extra time to implement the updated automated underwriting systems (AUS). …
The Mortgage Pros Resource Guide for Government Coronavirus Aid
How are you? Take a step back and a deep breath. Ok, now tell us –how are you really feeling? Anxious? Stressed? Completely understandable. COVID-19 has profoundly impacted small businesses …
Mortgage Industry Tips: Strategy and Tools to Work Remotely
No doubt, things are different. Yet, while it’s not “business as usual,” your borrowers are still counting on you to be able to deliver “business as usual” — no matter …
Mortgage News: Are You Ready For The Refi Boom?
In an odd but anticipated turn of events, news of a Coronavirus outbreak has forced the Federal Reserve to cut interest rates. This was done in an attempt to boost …
What War With Iran Could Mean for Mortgage Rates
Talks about a war between the U.S. and Iran has the world on edge. While we certainly hope for a peaceful outcome, we want to take a minute to explore …
UPDATED-New Deadline for Mandatory URLA
For more than three years, Fannie Mae and Freddie Mac have said that a complete redesign of the Uniform Residential Loan Application was underway. And more than once, the mandatory …
Banks Are Losing Customers: Are Brokers At Risk, Too?
Earlier this month, a study conducted by management consultancy agency Bain & Company* revealed a shocking trend in the banking industry –banks are bleeding customers, and they probably don’t even …
Mortgage News: Digital Mortgage Shutting Down Discrimination in Lending
A new study from the National Bureau of Economic Research revealed a remarkable link between the rise in digital mortgage solutions and a reduction in discrimination in lending. According to …
The End of Credit Scores? That’s What This Presidential Candidate Is Saying
Hidden at the bottom of Sen. Bernie Sander’s plan for getting rid of America’s medical debt is a “footnote” of sorts of another financial upheaval–replacing companies like Equifax, Experian, and …
Is Your Millennial Mortgage Marketing Working?
For Millennials, technology is a lifestyle, not a tool. Let that sink in for a moment. Millennials are the first generation to grow up with technology as part of everyday …
Freddie Mac Gets “Intelligent” with New Mortgage Insights App For Lenders
Welcome to 2019, Freddie Mac! Just yesterday, Freddie Mac unveiled its new tech tool that aims to help originators gain valuable and advanced insight to optimize their mortgage lending strategies. …
Too Good To Be True? Trump’s Fannie, Freddie Reform Proposal
Long-awaited reform is on the horizon for Fannie and Freddie. Earlier this week, the Trump Administration released a proposal outlining a plan to remove Fannie and Freddie from their government …
How Fintech is Revolutionizing the Mortgage Industry
The financial and mortgage industries shadow each other in many ways. So when we see extraordinary technological changes happening in finance, no doubt we’ll see and upheaval in the mortgage …
Just Kidding! FHFA Reverses Previous Rule About Alternative Data
The Federal Housing Finance Agency is now reversing their previous ban on using alternative data for determining creditworthiness. The new credit-scoring model uses information such as a person’s bank account …
Zillow Home Loans Experiencing Issues Before Its Release
After just five months of officially entering the mortgage market with the introduction of Zillow Home Loans, Zillow Group is stalling. It appears that developing its mortgage platform is taking …
URLA Redesign Postponed –What This Means for Mortgage Brokers
In a recent mortgage news post, we discussed the impending Fannie and Freddie deadline for implementing the redesigned Uniform Residential Loan Application. However, a recent update states that the transition …
Will you be ready for the new URLA?
In a previous post, you learned the practical steps for transitioning to a digital mortgage platform. But what you may not realize is that your transition might have a deadline. …
Mortgage News: Amazon and Realogy Deal Changing the Online Real Estate Game
Realogy, the largest residential real estate brokerage company in the nation, has partnered with Amazon to offer a program that takes potential homebuyers through an Amazon portal to connect them …
Mortgage News: Facebook Investigated for Discriminating Housing Ads -AGAIN!
Media giant Facebook had already been in hot water with the Department of Housing and Urban Development for failing to flag discriminating real estate ads. Advertisers were allowed to target …
Mortgage News: Ellie Mae’s Survey Reveals Demand for a Digital Mortgage Experience
Is the digital mortgage experience already changing consumer behavior and expectations? According to a recent Ellie Mae survey –yes! Their annual Borrower Insights Survey (BIS) polled more than 2,000 renters …
Mortgage News: Trump Creates New Council to Reduce Housing Regs and Closing Costs
Earlier this week, President Trump signed an Executive Order to reduce regulations and make affordable housing more readily available. The “White House Council on Eliminating Regulatory Barriers to Affordable Housing” …
Big Data Revolution: The Mortgage Industry Will Never Be The Same
While too early to see the full scope of “Big Data” and how it will alter the mortgage industry, we can already see it influencing the lending process. Big data …
Changes in Real Estate 2019 for Mortgage Originators
Last week, we talked about the effects of the government shutdown on the mortgage industry. This week we’re taking an overall look at real estate trends for 2019 — particularly …
The Recent Government Shutdown and Mortgages: The Good, The Bad & The Ugly
After withstanding the longest government shutdown in U.S. history, the wheels of the economy are finally turning again. But has everything truly gone back to normal? What repercussions did the …
ADA Compliance – Is Your Mortgage Website Ready?
Inclusivity is important to LenderHomePage. Before it was even a requirement, our SmartApp 1003 already featured an advanced language localization to support Spanish-speakers with limited English skills. But what about …
Top 2018 Digital Mortgage Headline News + 2019 Predictions
2018 left us no shortage of digital mortgage news headlines and rising trends. Some headlines surprised us because they were so impressive, while others were surprisingly unimpressive (BofA and Wells …
Mortgage Brokers Step-By-Step Guide To FaceBook Retargeting Ads
Many make the mistake thinking that if they want more online mortgage leads, they need to increase traffic to their mortgage website. But did you know that most visitors will …
Rising Rates, Falling Sales –What Lenders Can Expect in 2019
As expected, rising rates and rising home prices slowed down real estate sales, including new construction. However, even amid these pressures, economists are optimistic about lending in 2019. Economic growth …
Mortgage News: Mortgage Rate Increase Could Benefit Some Homebuyers
For the first time since 2011, mortgage rates rise above 5 percent, and many say this signals the end of an era of low rates and the beginning of a …
Chase Launches Finn, an All Digital Bank -What This Means for Mortgages
Just a few weeks ago, Chase Bank launched Finn, their answer to the rising popularity of all-digital banking. Finn isn’t the first end-to-end digital bank, but it does offer something …
Recent Survey Reveals Millennial Homeownership Obstacles
Millennials have lower rates of homeownership than previous generations –but why? And more importantly, what can your lending business do to increase those numbers! Made possible with a grant from …
Mortgage POS. We’re Keeping The Human Touch!
Loanzify: Where “old-world” mortgage banking practices meet modern technology. We have developed a POS that celebrates the history of mortgage banking, trend setting 1003 and featuring a cutting edge borrower …
Users Can Mute “Remarketing” Google Ads –What This Means For You
Users now have more control over the Google-served ads they see. These changes affect lending business running “remarketing” ad campaigns. Remarketing: An online advertising tactic that shows targeted ads to …
Happening Now: Homeowners Listing Their Homes For Bitcoin
The unpredictability of Bitcoin’s worth has been a hot topic –and it’s about to get even hotter! A spokesperson for Trulia stated that, at last count, there were 80 property …
Facebook Algorithm Update Shakes Up Mortgage Marketing
In a recent post, we predicted that social media influencers will be playing a bigger roll in social media marketing. Facebook recently implemented an update that is making this prediction a …
Facebook Fails to Flag Illegal Housing Ads
ProPublica, a non-profit, investigative news outlet, found that Facebook was still approving discriminatory Facebook ads despite the social media giant promising to prohibit such discrimination. The news journal bought rental …
National Housing Survey Results for 2017
The U.S. housing market experienced a landmark year in sales in 2017, but misunderstandings about applying for a mortgage and buying a home hold back some potential buyers–according to a recent …
