Mortgage Lead Generation: What No One Is Talking About
Fresh, qualified leads are the lifeline to your lending business and marketing is how you keep that pipeline filled. That’s why you’ll find thousands of online articles dedicated to mortgage …
6 Fresh Ideas For Revamping Your Mortgage Marketing
Is your digital marketing stagnant? Maybe you’ve been shooting aimlessly, hoping that something will stick. If you’re a loan officer and either one of these sounds like you, then this …
Mortgage News: Digital Mortgage Shutting Down Discrimination in Lending
A new study from the National Bureau of Economic Research revealed a remarkable link between the rise in digital mortgage solutions and a reduction in discrimination in lending. According to …
The Building Blocks of a High-Converting Mortgage Journey Map
Technology. Has. Changed. Everything. There isn’t one aspect about commerce that hasn’t been revolutionized by tech –and that includes how the consumer engages with business before, during, and after the …
The End of Credit Scores? That’s What This Presidential Candidate Is Saying
Hidden at the bottom of Sen. Bernie Sander’s plan for getting rid of America’s medical debt is a “footnote” of sorts of another financial upheaval–replacing companies like Equifax, Experian, and …
Is Your Millennial Mortgage Marketing Working?
For Millennials, technology is a lifestyle, not a tool. Let that sink in for a moment. Millennials are the first generation to grow up with technology as part of everyday …
Freddie Mac Gets “Intelligent” with New Mortgage Insights App For Lenders
Welcome to 2019, Freddie Mac! Just yesterday, Freddie Mac unveiled its new tech tool that aims to help originators gain valuable and advanced insight to optimize their mortgage lending strategies. …
Lower Your Loan Production Costs by 50%
Progressive single and team-member mortgage originators know that success isn’t just about increasing revenue; it’s also about reducing loan production costs. With the costs hovering at $9,000 per loan and …
Too Good To Be True? Trump’s Fannie, Freddie Reform Proposal
Long-awaited reform is on the horizon for Fannie and Freddie. Earlier this week, the Trump Administration released a proposal outlining a plan to remove Fannie and Freddie from their government …
Mortgage Brokers: Does You Consumer Engagement Pass The Test?
The mortgage industry is one of the most competitive industries in the US and, without a doubt, technology is adding to the intensity. With digital marketing, mobile convenience, and Fintech …