The Template for Loan Officer Marketing
A marketing plan helps you grow your mortgage business – this is true even for single MLO’s. But let’s face it, creating a plan can be overwhelming and confusing. We …
A marketing plan helps you grow your mortgage business – this is true even for single MLO’s. But let’s face it, creating a plan can be overwhelming and confusing. We …
You may have heard of search engine optimization for your website, but did you know that there is a set of SEO practices for YouTube, too? Just like search engines, …
While mortgage tech has helped streamline many aspects of origination, there’s a massive disconnect that nearly all tech stacks are neglecting, and it’s causing you to bleed thousands in potential …
GSEs Fannie Mae and Freddie Mac announced that all new conventional loans will now require a Supplement Consumer Information Form (SCIF). The deadline to remain compliant is March 1, 2023. …
Rising interest rates and economic uncertainty have triggered major pullback from consumers, underscoring the necessity for mortgage professionals to revamp and fortify every angle of their business. Further still, forward-thinking …
Imagine Santa’s elves going all out to make your holiday season more cheerful. They decked out your yard to the envy of your neighbors. That hard-to-find gift you’ve been …
Rocky Foroutan, CEO and founder of LenderHomePage, was awarded 2022’s Thought Leader by PROGRESS in Lending in recognition of his bold and visionary leadership that continues to advance the mortgage …
A crucial component of marketing yourself as a loan officer is social media. Social media has made it easier than ever for businesses to reach their target audience, with both …
Starting Oct 12, 2022, Facebook will discontinue its “Special Ad Audiences” feature for ad targeting. This major announcement poses a significant hurdle for all financial institutions –including brokers and loan …
Technology may change many aspects of the mortgage industry, but some things remain the same: reputation is everything. Whether you’re an independent LO or part of a mortgage team, your …