How are you? Take a step back and a deep breath. Ok, now tell us –how are you really feeling? Anxious? Stressed? Completely understandable. COVID-19 has profoundly impacted small businesses …
No doubt, things are different. Yet, while it’s not “business as usual,” your borrowers are still counting on you to be able to deliver “business as usual” — no matter …
In an odd but anticipated turn of events, news of a Coronavirus outbreak has forced the Federal Reserve to cut interest rates. This was done in an attempt to boost …
Consultative selling may not sound as flashy or exciting as “sales machine” or the “art of the sale” but it’s certainly in the same category. Consultative selling in the mortgage …
The road to mortgage success isn’t exactly straight forward. In fact, when you first signed up to be a mortgage professional, you probably thought that you’d spend most of your …
A call to action, or CTA, encourages your reader to take a particular action on your website, landing page, or blog post. No doubt, you encounter several CTAs on the …
Referrals are one of the top ways to gain mortgage leads. The strange thing is that not enough mortgage pros take action or time to nurture the relations that bring …
When it comes to advertising, the top of the food chain of ad placement is, well — the Big Game! And this year, Quicken Loans is making headlines even before …
No matter where you’re business was at the end of 2019, we bet closing more loans is part of your plan for growth for this new decade. But if plans …
The URLA is about to go through the biggest update in recent years and that’s no understatement. However, we at LenderHomePage have been preparing for it. Long before the original …
