Loanzify POS Pro vs. Lite –Which Is Right For Me?
The new MISMO/URLA became mandatory for all lenders on March 1, 2021, and we were ready to help our customers make the transition well before that deadline. However, many also …
How To Use Social Proof To Influence Mortgage Prospects
Social proof is a concept in which consumers will modify their behavior based on what they believe others are doing. It’s a powerful psychological influence that essentially means that if …
How To Use Touchpoints to Drive Mortgage Lead Generation
Just five years ago, the conversation about mortgage lead generation centered around conversion rates, particularly about making ads and calls-to-action more “baited” and clickable. Echoing last week’s post, we know …
Digital Consumer Loan Origination: Are You Missing Out?
The number of consumers embracing all-digital experiences has skyrocketed to a point where it feels like every day is Cyber Monday. What’s more, research** supports that this new digital-first consumer …
3 Factors that Impact ROI of Lending Software
The transformation to a digital means of loan acquisition and processing is crucial for organizational goals. You don’t need us to bombard you with stats to prove that digitizing and …
6 Easy Ways To Boost Mortgage Business Google Ranking
Whether you’re a broker targeting a single county or a multi-branch lender that serves several states, Google My Business is an indispensable part of bringing local visibility to your mortgage …
7 Vital Components of Digital Mortgage Transformation
Research shows a direct link between successful digital implementation and profitability. But the correlation requires originators and lenders to think beyond deploying individual tech tools and instead target a digital-focused …
Loan Automation E-Book: How to Balance Lending Software with the Human Touch
Historically, whenever there was a technological leap, it was met by some resistance. Resisting isn’t unique to the mortgage industry –it’s evident in any industry where technology altered or interfered …
New URLA MISMO 3.4: We’re Ready –Are You?
It’s been about four years since Fannie Mae and Freddie Mac jointly announced a major update of the standard 1003, and after some delays, the deadline is just days away. …
Preview Loanzify App Version 4 With Enhanced UX
Exclusive preview! After nearly a year of dedicated hard work and innovation, we’re thrilled to be on the brink of unleashing version 4 of LOANZIFY App. The highly anticipated v.4 …
Tech Trends That Are Shaping the Mortgage and Housing Industry in 2021
If 2020 taught us anything, it’s that quick pivots during uncertain times must also be sustainable. And as we navigate the new normal in socially-distanced interactions, we’re experiencing a boom …
The Mortgage Sale: 7 Non-Pushy Ways to Follow-Up On a Lead
Most mortgage prospects won’t commit to filling out the full application the first time around. While we wish every prospective borrower would apply immediately, it simply does not happen this way …
2021 Mortgage Trends and Projections
With positive news of a vaccine and a confirmed new administration, we’re looking ahead at what experts are projecting for the mortgage and housing industry for 2021. Mortgage Rates Predicted …
2 New Mortgage Website Templates for Growth Accounts
You asked for it. Now they’re here! We’re delighted to announce the release of two new mortgage website templates. With GROWTH built into every element, templates 56 and 57 offer …
Growth Tactics: Scaling From Single Mortgage Broker to Enterprise
Scaling a mortgage business is about adding the right resources to accelerate profitability. With a scalable structure, the increased profits are sustainable and outpace the rate by which the resources …
17 Things Mortgage Brokers Need to Automate Immediately
We’re going to start by saying that not everything in lending should be automated. Time and again, we see that the most successful loan originators employ a human element as …
7 Proven Sales Techniques Loan Originators Should Steal
Your role as a mortgage professional isn’t confined only to the activities specific to loan processing. You’re also responsible for selling the loan service. Steal these top sales techniques to …
Omnichannel vs Multichannel in Lending: The Originator’s Guide
There’s been a shift in how consumers interact with digital channels. It may seem inconsequential, but make no mistake, the transformation from multichannel to omnichannel in digital lending makes a …
Supercharge Your Digital Mortgage Submission Rates
Completed mortgage applications are the lifeblood of your business. However, too many lenders overlook how critical the borrower experience is for maximizing the application submission rate. Thankfully, there are simple …
New Feature: Loanzify Now Integrates With Zapier
We’re thrilled to announce that Zapier is now part of our ever-growing list of strategic partnerships! Zapier’s platform connects your favorite apps and software to improve workflows, and Loanzify’s integration …
How Brokers Can Leverage the Success of Rocket Mortgage IPO
The industry is buzzing with the news of Rocket Mortgage going public. Debuting at $18 for each of their 100 million shares, Rocket Mortgage ambitiously aims to increase its market …
Feeling Overwhelmed? Time to Automate Your Loan Processing
The mortgage process is arguably the most complex financial service offered to consumers, and much of it lies in the tedious verification and risk assessment. Added to this is the …
Loanzify POS Elevates Customer Service – Offers Daily Office Hours Q & A via Zoom
Confirmed! Loanzify POS is our most successful product launch to date and mortgage professionals across the nation are overwhelming us with positive reviews! Loanzify POS is undoubtedly the preferred mortgage …
Improve Your Closing Rate With A “Broker Advantage” Mindset
Patience, persistence, and perspiration make an unbeatable combination for success. –Napoleon Hill There’s a reason that mindset hacks are a hot topic since Napoleon Hill’s 1937 classic, “Think and Grow …
How to Generate More Mortgage Leads with Reviews
Technology may be changing many aspects of the mortgage industry, but here’s something that remains the same: reputation is everything. Whether you’re an independent LO or part of a mortgage …
Feature Update: 9 All-New Mortgage Calculators
We ‘re excited to unveil 9 all-new mortgage calculators! Always on your side and ahead of the game, this latest update is designed to impress right from the start, keep …
LenderHomePage Launches CCPA Compliance on All Mortgage Websites
The digital partner you can depend on! At LenderHomePage, we always have our ears to the ground when it comes to both mortgage and digital compliance issues. The most recent …
Millennial Refi Boom Continues: Mortgage POS Key to Improving Loan Volume
During the early part of the nationwide shelter-at-home order, news spread across the industry about the historic surge of refinancing. It jumped to a record high of 55%, according to …
What Will Lending Look Like Post-Pandemic?
No matter where you stand on the issue, states around the country are beginning to open up for business, and this means that we must all consider what it means …
Engage And Manage Your Mortgage Team -Loanzify POS Brings It All Together
Loanzify POS: Manage Loan Offers, Staff & Loan Team from Lenderhomepage.com on Vimeo. When it boils down to it, the LO that gets the loan from point A to B …
Loanzify POS: The Intuitive Workflow Game-Changer
Last week we shared how the Borrower Experience was the X-factor to the mortgage POS system. It’s what identifies your business, and it’s what creates a meaningful relationship between you …
Borrower Experience is KING! — Loanzify POS delivers
User experience, or UX, is one of the most important factors in digital lending. It is indeed the X-factor that differentiates your mortgage business from your competitors and what fosters …
The Mortgage Industry’s Digital Age and the Touchless Mortgage
We’ve heard a lot about “uncertainty” these days and for good reason. Everything about how we live and work has changed drastically, leaving many aspects of our lives in the …
LenderHomePage and LendingPad LOS Announce Partnership and Integration
Here we grow again! Just last week, we announced a Zoom integration. And now, we’re excited to share another development –LenderHomePage is now partnered with LendingPad! LendingPad’s loan origination system …
Loanzify POS is Now Zoom-Enabled
**UPDATED** We’re excited to announce that our mortgage POS system, LOANZIFY, is now Zoom-enabled! This feature is instrumental to all mortgage professionals –from single LOs to enterprise — and is …
How To Build To Your Mortgage Team’s Resiliency Like a Boss
Work-place resilience may not be the typical hot topic in most mortgage blogs, but it should be. Especially considering the current COVID-19 crisis that the world –including your business –finds …
Facebook Retargeting Ads During the COVID-19 Pandemic
Continuing with our series of COVID-19 business articles for mortgage pros, this week, we’re zeroing on one of the most profitable boss-moves you can right now. We’re talking about mortgage …
GSEs Extend URLA Mandatory Use Date to March 2021
In light of COVID-19, Freddie Mac and Fannie Mae have announced a new URLA implementation timeline. Lenders will also have extra time to implement the updated automated underwriting systems (AUS). …
Remote Team Management: Keeping Your Mortgage Team Morale High During Hard Times
Extraordinary times call for extraordinary actions. And COVID-19 has forced the entire mortgage industry to do the extraordinary –becoming a remote workforce overnight. While remote work is nothing new (maybe …
Mortgage Marketing Through the Coronavirus Crisis (and On a Budget)
These past weeks have demanded incredible changes to your life and business, and we can see these shifts reflected in messages on ads and social media every day. However, despite …
The Mortgage Pros Resource Guide for Government Coronavirus Aid
How are you? Take a step back and a deep breath. Ok, now tell us –how are you really feeling? Anxious? Stressed? Completely understandable. COVID-19 has profoundly impacted small businesses …
Mortgage Industry Tips: Strategy and Tools to Work Remotely
No doubt, things are different. Yet, while it’s not “business as usual,” your borrowers are still counting on you to be able to deliver “business as usual” — no matter …
Mortgage News: Are You Ready For The Refi Boom?
In an odd but anticipated turn of events, news of a Coronavirus outbreak has forced the Federal Reserve to cut interest rates. This was done in an attempt to boost …
The Art of Consultative Selling to Increase Your Loan Volume
Consultative selling may not sound as flashy or exciting as “sales machine” or the “art of the sale” but it’s certainly in the same category. Consultative selling in the mortgage …
Where to Find High Quality Mortgage Leads Online
The road to mortgage success isn’t exactly straight forward. In fact, when you first signed up to be a mortgage professional, you probably thought that you’d spend most of your …
The Ultimate Call-To-Action Guide For Mortgage Pros
A call to action, or CTA, encourages your reader to take a particular action on your website, landing page, or blog post. No doubt, you encounter several CTAs on the …
Growing Your Mortgage Referral Ecosystem
Referrals are one of the top ways to gain mortgage leads. The strange thing is that not enough mortgage pros take action or time to nurture the relations that bring …
Rocket Mortgage on Super Sunday – How Do You Beat that?
When it comes to advertising, the top of the food chain of ad placement is, well — the Big Game! And this year, Quicken Loans is making headlines even before …
How to Close More Loans in 2020
No matter where you’re business was at the end of 2019, we bet closing more loans is part of your plan for growth for this new decade. But if plans …
New URLA Timeline – Updated with Infographic
The URLA is about to go through the biggest update in recent years and that’s no understatement. However, we at LenderHomePage have been preparing for it. Long before the original …
What War With Iran Could Mean for Mortgage Rates
Talks about a war between the U.S. and Iran has the world on edge. While we certainly hope for a peaceful outcome, we want to take a minute to explore …
UPDATED-New Deadline for Mandatory URLA
For more than three years, Fannie Mae and Freddie Mac have said that a complete redesign of the Uniform Residential Loan Application was underway. And more than once, the mandatory …
LenderHomePage offers ADA-compliant Web Content Accessibility Widget
Across the country, several lenders, including some customers of LenderHomePage have received demand letters warning them that their websites were at risk of legal action due to possible non-compliance with …
The Mortgage Tech That Goes Beyond Basic Office Automation
When we think about automating the mortgage process, it may seem similar to automating any other office. But the lending business is a different beast. In this post, we’re …
Banks Are Losing Customers: Are Brokers At Risk, Too?
Earlier this month, a study conducted by management consultancy agency Bain & Company* revealed a shocking trend in the banking industry –banks are bleeding customers, and they probably don’t even …
7 Facts About Digital Mortgage You Shouldn’t Ignore
What do current stats say about a digital mortgage? Ellie Mae recently conducted a unique survey that revealed interesting facts and useful information about the digital mortgage experience from both …
How to Setup and Optimize Your GMB Mortgage Listing
Listing your mortgage business on Google My Business (GMB) is part of your SEO strategy. Or at least it should be. More than 50% of search inquiries happen via mobile …
How Brokers Win Big With Email and Content Marketing
You need a mortgage blog. You need an email marketing campaign. If you’ve been following our blog for some time, these words probably sound familiar. No doubt, content marketing and …
Ask Us Anything: Answers About Organic Mortgage Lead Generation
Is paying for mortgage leads the only real way to generate online mortgage leads? While paying for leads is a vital part of keeping that pipeline filled, gaining mortgage leads …
The Genesis of The Perfect Mortgage Ad
250 billion dollars. That’s how much US businesses are dedicating to their media budget in 2020. This is the first time in our history that companies will spend such an …
Mortgage Consumer Retention vs Acquisition For Mortgage Leads
A large portion of our time and budget is dedicated to mortgage lead acquisition. But here’s something often overlooked: It’s actually less expensive to nurture a mortgage lead into a …
Mortgage Lead Generation: What No One Is Talking About
Fresh, qualified leads are the lifeline to your lending business and marketing is how you keep that pipeline filled. That’s why you’ll find thousands of online articles dedicated to mortgage …
6 Fresh Ideas For Revamping Your Mortgage Marketing
Is your digital marketing stagnant? Maybe you’ve been shooting aimlessly, hoping that something will stick. If you’re a loan officer and either one of these sounds like you, then this …
Mortgage News: Digital Mortgage Shutting Down Discrimination in Lending
A new study from the National Bureau of Economic Research revealed a remarkable link between the rise in digital mortgage solutions and a reduction in discrimination in lending. According to …
The Building Blocks of a High-Converting Mortgage Journey Map
Technology. Has. Changed. Everything. There isn’t one aspect about commerce that hasn’t been revolutionized by tech –and that includes how the consumer engages with business before, during, and after the …
The End of Credit Scores? That’s What This Presidential Candidate Is Saying
Hidden at the bottom of Sen. Bernie Sander’s plan for getting rid of America’s medical debt is a “footnote” of sorts of another financial upheaval–replacing companies like Equifax, Experian, and …
Is Your Millennial Mortgage Marketing Working?
For Millennials, technology is a lifestyle, not a tool. Let that sink in for a moment. Millennials are the first generation to grow up with technology as part of everyday …
Freddie Mac Gets “Intelligent” with New Mortgage Insights App For Lenders
Welcome to 2019, Freddie Mac! Just yesterday, Freddie Mac unveiled its new tech tool that aims to help originators gain valuable and advanced insight to optimize their mortgage lending strategies. …
Lower Your Loan Production Costs by 50%
Progressive single and team-member mortgage originators know that success isn’t just about increasing revenue; it’s also about reducing loan production costs. With the costs hovering at $9,000 per loan and …
Too Good To Be True? Trump’s Fannie, Freddie Reform Proposal
Long-awaited reform is on the horizon for Fannie and Freddie. Earlier this week, the Trump Administration released a proposal outlining a plan to remove Fannie and Freddie from their government …
Mortgage Brokers: Does You Consumer Engagement Pass The Test?
The mortgage industry is one of the most competitive industries in the US and, without a doubt, technology is adding to the intensity. With digital marketing, mobile convenience, and Fintech …
How Fintech is Revolutionizing the Mortgage Industry
The financial and mortgage industries shadow each other in many ways. So when we see extraordinary technological changes happening in finance, no doubt we’ll see and upheaval in the mortgage …
3 Compelling Ways Mortgage Tech Makes Success Easier
Extraordinary success is yours for the taking, and you probably don’t realize it. In fact, most ‘LO’s and mortgage brokers are missing the iceberg of opportunity that mortgage tech offers. …
Just Kidding! FHFA Reverses Previous Rule About Alternative Data
The Federal Housing Finance Agency is now reversing their previous ban on using alternative data for determining creditworthiness. The new credit-scoring model uses information such as a person’s bank account …
What Millennials Really Want From Their Digital Mortgage Experience
Are Millennials all about “the “next BIG thing” when it comes to technology and digital experiences? With Millennials eager to drop $1000+ on the newest iPhone and app downloads in …
Zillow Home Loans Experiencing Issues Before Its Release
After just five months of officially entering the mortgage market with the introduction of Zillow Home Loans, Zillow Group is stalling. It appears that developing its mortgage platform is taking …
URLA Redesign Postponed –What This Means for Mortgage Brokers
In a recent mortgage news post, we discussed the impending Fannie and Freddie deadline for implementing the redesigned Uniform Residential Loan Application. However, a recent update states that the transition …
How to Use Mortgage Tech to Recruit and Retain Loan Officers
Building a strong team has always been a challenge in the lending industry. However, 2019 has its own set of unique challenges when it comes to recruiting and retaining top-producing …
Will you be ready for the new URLA?
In a previous post, you learned the practical steps for transitioning to a digital mortgage platform. But what you may not realize is that your transition might have a deadline. …
Mortgage News: Amazon and Realogy Deal Changing the Online Real Estate Game
Realogy, the largest residential real estate brokerage company in the nation, has partnered with Amazon to offer a program that takes potential homebuyers through an Amazon portal to connect them …
The Essential Roadmap to Digitizing Your Mortgage Business
Simplify the loan process. Accelerate productivity. Reduce cost. Increase your profits. Scale-up your business. Get ahead of the competition. Plan for growth, no matter the market. These are the well-known …
Mortgage News: Facebook Investigated for Discriminating Housing Ads -AGAIN!
Media giant Facebook had already been in hot water with the Department of Housing and Urban Development for failing to flag discriminating real estate ads. Advertisers were allowed to target …
Mortgage News: Ellie Mae’s Survey Reveals Demand for a Digital Mortgage Experience
Is the digital mortgage experience already changing consumer behavior and expectations? According to a recent Ellie Mae survey –yes! Their annual Borrower Insights Survey (BIS) polled more than 2,000 renters …
Mortgage News: Trump Creates New Council to Reduce Housing Regs and Closing Costs
Earlier this week, President Trump signed an Executive Order to reduce regulations and make affordable housing more readily available. The “White House Council on Eliminating Regulatory Barriers to Affordable Housing” …
Secrets of the Profitable Mortgage Broker in a Sluggish Market
Brokers –worried that a sluggish market might affect your pipeline? Or maybe things are going well, but you’d like to plan for “just in case.” Whatever your reasons are, use …
Video Marketing For Mortgage Brokers
When planning your next marketing strategy, don’t forget about a mortgage video marketing strategy, too. Today’s consumers want content delivered in a variety of ways, and video content is quickly …
Digital Marketing Tips For Loan Officers
Ever feel like most of the digital mortgage marketing tips are written for professional marketers rather than loan officers? While some mortgage professionals want a detailed step-by-step guide for marketing …
Big Data Revolution: The Mortgage Industry Will Never Be The Same
While too early to see the full scope of “Big Data” and how it will alter the mortgage industry, we can already see it influencing the lending process. Big data …
How To Put Social Media Leads into Action
Are you active on social media yet see very few of your followers turn into mortgage leads? The problem may not be in how often you’re posting. The reason why …
The Power of Influencer Marketing for Mortgage Lead Generation
One way to ensure your mortgage leads pipeline never goes dry is to have multiple sources feeding into it. Pay-per-click ads, retargeting ads, paid mortgage leads, SEO content for organic …
Digital Mortgage 2019 -Just A Website Isn’t Enough
Don’t let that title mislead you, a mortgage website is a must for your digital mortgage success. But in 2019, not any website will do, nor is it the only …
Digital Mortgage 101: Frequently Asked Questions
Is an “e-mortgage” and “digital mortgage” the same thing? While sometimes used interchangeably (even among mortgage professionals), e-mortgage and digital mortgage are not the same. A digital mortgage refers to …
Top Digital Marketing Tips for Mortgage Brokers
As a mortgage broker, you’re always feeling the urgency to find mortgage leads. But now with digital mortgage, the pressure multiplies. And rightfully so! If you’re not doing any digital …
Changes in Real Estate 2019 for Mortgage Originators
Last week, we talked about the effects of the government shutdown on the mortgage industry. This week we’re taking an overall look at real estate trends for 2019 — particularly …
The Recent Government Shutdown and Mortgages: The Good, The Bad & The Ugly
After withstanding the longest government shutdown in U.S. history, the wheels of the economy are finally turning again. But has everything truly gone back to normal? What repercussions did the …
4 Stunning New Website Templates – Ready for use
Come and see our great new website templates with a fresh new design to create a great user experience for your clientele. We have two new “company templates” and 2 …
ADA Compliance – Is Your Mortgage Website Ready?
Inclusivity is important to LenderHomePage. Before it was even a requirement, our SmartApp 1003 already featured an advanced language localization to support Spanish-speakers with limited English skills. But what about …
Best of Digital Mortgage: 2018 Edition
Thank you, LHP family and readers, for making 2018 a hugely successful year. We hope that whether through our digital mortgage platform or through digital mortgage articles, that we’ve contributed to …
Top 2018 Digital Mortgage Headline News + 2019 Predictions
2018 left us no shortage of digital mortgage news headlines and rising trends. Some headlines surprised us because they were so impressive, while others were surprisingly unimpressive (BofA and Wells …
What Does LenderHomePage Do For Mortgage Brokers?
Simply put, we help brokers get more and get more done. What does that mean for you, the mortgage broker? It means whatever challenge you are facing, whatever gap you …
Mortgage Brokers Step-By-Step Guide To FaceBook Retargeting Ads
Many make the mistake thinking that if they want more online mortgage leads, they need to increase traffic to their mortgage website. But did you know that most visitors will …
Rising Rates, Falling Sales –What Lenders Can Expect in 2019
As expected, rising rates and rising home prices slowed down real estate sales, including new construction. However, even amid these pressures, economists are optimistic about lending in 2019. Economic growth …
Brokers — Evaluate your Loan Officers’ Performance with KPI’s that really matter…
The mortgage industry doesn’t work on “hunches.” It’s data-driven. When the federal reserve adjusts the federal fund rate, mortgage rates and the housing market respond. As a mortgage professional, you …
How to Compete with Rocket Mortgage in 2019
Traditionally a loan changes hands 40 or more times before it is funded. This makes the loan process extend to up to 40 or more days when it should really …
Interview with our CEO: Rocky Foroutan – The First “Broker-Centric” Mortgage POS
This interview with LenderHomePage CEO, Rocky Foroutan, first appeared on Mortgage Professional America. Everyone knows that the digital lending space is growing at breakneck speed, and on the face of …
Boost “Loan Officer Productivity” with Digital Mortgage POS
The Pareto principle is well-known among business leaders, both those that attended a four-year college and those that got their education from the school of “learning-on-the-job.” But in case you’re …
Mortgage News: Mortgage Rate Increase Could Benefit Some Homebuyers
For the first time since 2011, mortgage rates rise above 5 percent, and many say this signals the end of an era of low rates and the beginning of a …
Want to Recruit Top-Earning Loan Officers? Lure them with Technology
How do you recruit new loan officers to your business? Better yet, how do you attract top-earning LO candidates? If you answered with “training and the potential of large payouts,” …
Build vs Buy: The Top 5 Reasons to Buy a Digital Mortgage Solution
As a mortgage professional, you know that creating a compelling digital experience is essential for success. In other words, it’s no longer a question of whether a digital mortgage solution …
Will “Technology” replace the Loan Officer? Is the LO Obsolete?
There is a lot of talk about technology making jobs obsolete. The media loves to publish clickbait articles about self-driving cars that will destroy driving jobs and AI that can …
Mortgage Website Comparison – LenderHomePage vs. Wix vs. Squarespace
There are mortgage websites and then there are mortgage websites. The difference? A true mortgage website is part of the digital mortgage experience. A true mortgage site has enough design …
Social Media Marketing that Engages and Converts: Loan Officer Edition
You already know that social media is critical to your online presence but do you know how to get the most out of it? Would you like to learn how …
Loanzify POS – How To Compete with ROCKET MORTGAGE and Win!
Digital is how lending and banking is done in 2018 and on. It’s why Rocket Mortgage has helped Quicken Loans be America’s top lender and why traditional banks are turning banking …
Google Adwords vs Facebook Ads for Mortgage Leads
A marketing question that comes up a lot from both large banks as well as single LO’s alike is, “Should I be advertising on Google or Facebook for mortgage leads?” …
Chase Launches Finn, an All Digital Bank -What This Means for Mortgages
Just a few weeks ago, Chase Bank launched Finn, their answer to the rising popularity of all-digital banking. Finn isn’t the first end-to-end digital bank, but it does offer something …
13 “web mistakes” that can Kill your Lead Conversion – A Must Read
This next statement won’t make us many friends with web designers or DIY website companies, but that’s OK. We prefer to be on your side — the side of the …
How to Nurture Your Online Lead Into a Mortgage
We’ve talked a lot about how to generate mortgage leads online in our past blog posts. We’ve coached you through writing SEO content to attract organic traffic to your website. …
How to Tell if Your Mortgage Marketing is Working –And How to Fix It!
There are a few misconceptions about what it takes to generate non-paid mortgage leads online. One of the most common mistakes is to think that leads will pour in soon …
Recent Survey Reveals Millennial Homeownership Obstacles
Millennials have lower rates of homeownership than previous generations –but why? And more importantly, what can your lending business do to increase those numbers! Made possible with a grant from …
Rocket Mortgage Is A Good Thing For Your Lending Business — Here’s Why
If you’re in the mortgage industry, no doubt you consider Rocket Mortgage your Goliath. In fact, it’s a Goliath even to Wells Fargo now that Rocket Mortgage, or more accurately, …
17 Shocking Stats About Millennials and How They Mortgage
The average age of a first time homebuyer is about 32, making your first-time home loan prospect a millennial. Marketing mortgages to millennials are unlike other generations. Sure, they want …
5 Sure-Fire Direct Response Tricks For Getting More Mortgage Leads
Generating mortgage leads is the life-blood of your lending business, and that’s why it’s critical that you take advantage of EVERY opportunity. By every opportunity, we mean finding out where …
Mortgage POS. It All Starts With A Website.
LenderHomePage is uniquely positioned with Loanzify-POS to help our Mortgage Website clients improve efficiencies and borrower satisfaction. In 2003, a small group of progressive and talented software engineers began improving …
Mortgage POS. We’re Keeping The Human Touch!
Loanzify: Where “old-world” mortgage banking practices meet modern technology. We have developed a POS that celebrates the history of mortgage banking, trend setting 1003 and featuring a cutting edge borrower …
Mortgage POS. Are You Missing Out?
Point Of Sale is taking the mortgage industry by storm, and it’s time you get on board. A Mortgage Point of Sale, or POS, is the mortgage process under one …
How To Use Facebook Retargeting to Get More Mortgage Leads
Retargeting can be a little confusing. Have you ever been shopping online for something that you don’t really need? Maybe a pair of shoes? As you are picturing those magnificent …
The Quick-Start Guide to Creating Mortgage Ads on Facebook
Facebook has been headlining (more than usual) these past days. If you’re new to advertising on Facebook, you may be wondering if now is a good time to start. We …
Supercharge Your Mortgage Website With These 5 SEO Tactics
Don’t be misled: there’s more than one way to add SEO to your mortgage website. In previous posts, we showed you how to create SEO mortgage content, but there …
The Next BIG Ideas in Digital Mortgage
The lending industry changes. The market inflates and deflates. Regulations expand, and so do the opportunities for your borrowers. But there something unique and exciting about the most recent changes. …
10 New Mortgage Templates – A Guide to the Latest Web Design Trends in 2018
Here at LenderHomePage, we work hard to provide lenders and brokers nationwide a one-stop-shop to run a successful mortgage business. Our development team has been putting their collective …
6 Mistakes That Kill Your Online Mortgage Lead Generation
“Soft opening, grand opening. When they opened The Flamingo, one day it was closed, the next day it was open. End of story.” Saul, Ocean’s 13 In this quip from …
3 Steps For Generating Mortgage Leads from ALL Social Media
Mortgage leads from social media. Maybe you’ve heard a colleague mention it. Or perhaps you follow other mortgage professionals and banks on social media to figure out their marketing tactic. …
Everything You Need to Know About Working with “Digital Influencers” for Mortgage Leads
On our last post, we talked about one aspect of content marketing. In this installment, we’re going to show you another content marketing strategy that you can use for getting …
Users Can Mute “Remarketing” Google Ads –What This Means For You
Users now have more control over the Google-served ads they see. These changes affect lending business running “remarketing” ad campaigns. Remarketing: An online advertising tactic that shows targeted ads to …
6 Tips on How to Build a Successful Email Campaign
With so much talk about generating mortgage leads from organic traffic, paid traffic, and social media, you might overlook one digital marketing tactic that’s one of the most effective. Email …
Happening Now: Homeowners Listing Their Homes For Bitcoin
The unpredictability of Bitcoin’s worth has been a hot topic –and it’s about to get even hotter! A spokesperson for Trulia stated that, at last count, there were 80 property …
Facebook Algorithm Update Shakes Up Mortgage Marketing
In a recent post, we predicted that social media influencers will be playing a bigger roll in social media marketing. Facebook recently implemented an update that is making this prediction a …
Top 4 Secrets to Writing Mortgage Content That Sizzles
You’ve likely heard the phrase “content is king,” but that’s not entirely true. Content is only king when it’s a quality, engaging, sizzling article written for both mortgage prospects and …
SmartApp1003 Now Available in Spanish + 2018 Requirement Updates
We’re not even two weeks into 2018 and already have exciting updates to share with you! Our popular SmartApp1003 has some powerful enhancements that you don’t want to miss. Spanish …
Facebook Fails to Flag Illegal Housing Ads
ProPublica, a non-profit, investigative news outlet, found that Facebook was still approving discriminatory Facebook ads despite the social media giant promising to prohibit such discrimination. The news journal bought rental …
Best of Digital Mortgage: 2017 Edition
2017 was a pivotal year for both digital mortgage and LenderHomePage. It marked the first year that online loan applications surpassed paper applications. It was also the landmark year for the first all-digital …
Top 5 Strategies to Dominate Social Media “Mortgage Lead Generation” in 2018
We saw a lot of changes with organic mortgage lead generation in 2017 and much of that has to do with social media marketing. Unlike traditional one-sided advertising, social media …
National Housing Survey Results for 2017
The U.S. housing market experienced a landmark year in sales in 2017, but misunderstandings about applying for a mortgage and buying a home hold back some potential buyers–according to a recent …
2018 Web Trends All Mortgage Professionals Must Know About (Free Guide!)
Last year, we wrote an end-of-the-year digital mortgage predictions post that was spot on. But to be fair, it wasn’t so much a prediction as it was a well researched …
3 Easy Steps to Reduce “Website Distractions” & Increase Mortgage Leads!
Imagine having a blunder so bad that a term was created for it. That’s what happened to Mark Sanchez of the Jets when he committed what many call the worst …
Boost LendingTree Lead Quality – Get “Apply Now” button
LenderHomePage.com, the leading provider of cloud-based Digital Mortgage solutions has now integrated its SmartApp1003 platform with LendingTree to enhance lead quality while enhancing borrower experience. Lenders within the LendingTree network …
How to Engage Loan Prospects With Mobile-First Mindset
Megabanks now recognize the potential and power of mobile marketing for both engaging their prospects as well as staying relevant to them. From online banking to budgeting and financial mobile …
Digital Mortgage in 2018 – Why it Matters to You: Adapt or Die!
It’s been rumored for years. Even before it had a name, there was an idea — a vision — of a faster, easier way to get our borrowers and us …
HTTPS:// Free SSL Certificate for All DELUXE Plan Websites
In the old days, moving information securely over the web was all about HyperText Transfer Protocol (HTTP). That’s why every web address starts with HTTP. The trouble is that plain …
Integration with LendingTree and LendingQB a Booming Success! See Why…
At LenderHomePage, we look to create meaningful partnerships that boost our client’s productivity and competitiveness. That’s why we expected our most recent integration with LendingTree and LendingQB to be well …
New SmartApp1003 Features – 2018 Fannie Mae GMI data + Analytics
2018 Borrower Demographic Requirements SmartApp1003, the most agile online 1003, just got better. At LenderHomePage, staying on top of compliance is just as important to us as it is for …
The BIG 3 Tips to “Get More Mortgage Leads” Via Mobile
What was once a luxury, is now a necessity. Not even a generation has passed since the mobile phone evolved from a brick attached to a briefcase to a palm-sized …
What Borrowers Hate About the Mortgage Application Process and How To Fix It
You don’t need us to tell you how competitive the mortgage industry is, you’re in it every day. But there are things you may not know about your clients, and …
How to Build a “Mortgage Team” that Drives Your Lending Business
When you first started out in the lending business, you did it all. Respond to every client email or phone call, reach out to new prospects, personally checked the status …
The Definitive Guide to “Craigslist Mortgage Leads”
Want more leads but on a tight budget? Mortgage leads via Craigslist may be just the thing! The combination of a free and easy to create ad that targets local …
Mortgage Branding 101 (Part 2): How to Create Your Brand
This post is part 2 of our series on mortgage branding 101. You can read part 1 of mortgage branding here, but as a quick refresher, here’s why mortgage branding …
Mortgage Branding 101 (Part 1): What it is and Why it Matters for Conversion
You may not know who Carolyn Davidson is, but no doubt you know her work. In 1971, Ms. Davidson was paid $35 to create a logo. The result? The Nike …
How “Digital Mortgage” is Advancing the Lending Industry
Digital mortgage is radically changing the lending industry for both consumers and lenders. In its simplest terms, digital mortgage automates the mortgage application, process, and closing. Sure, that doesn’t sound …
Elements of an “Awesome Mortgage Landing Page” that Converts
Mortgage landing pages are highly-focused conversion tools for generating leads. They’re constructed to reach a particular prospect looking for a specific loan product or mortgage solution. Since they are so …
5 Factors to Consider when choosing Mortgage Templates vs. Custom Websites
There is no clear “yes” or “no” answer when deciding to create a custom site, as there are several factors to consider when choosing the best fit for your …
Got a Bad Online Review? Here’s the Best Way to Respond
For better or for worse, the internet is a public platform for comments and reviews of your business. While you serve your clients to the best of your ability with …
9 Features That Make Your Mortgage Website More Effective
After choosing the perfect business name, selecting the right logo, and launching your mortgage website, you finally have the digital front to your lending business. But is your mortgage site …
7 Best Practices for Increasing Your Site Conversions
One of the most valuable metrics to measure — sometimes even more important than web traffic — is conversion rate. Conversion rate is the measure of on-site visitors that turn …
How To Write SEO Content For Your Mortgage Website
You can improve your mortgage website ranking on Google searches with SEO content. Search engine optimization (SEO) makes your website more visible to search engines. However, it’s not enough to …
Why a Responsive Website Matters to Your Mortgage Business
A responsive website is designed to automatically and seamlessly adjust the text, images, and navigational elements to the user’s screen –whether that’s on a desktop or a touch screen mobile …
Cloud-based Digital 1003 vs Traditional 1003
The average closing rate of a loan using the traditional long-form 1003 is 40 business days which can cost a lender over $8000. Not only is this process a headache …
5 Reasons Your Mortgage Business Needs a Landing Page
Why do I need a landing page if I have a website? Don’t they do the same thing? Sometimes the smallest of misunderstandings are the most costly –and the lack …
LenderHomePage Integrates With Floify
LenderHomePage integrates with Floify – Streamlines Borrower/Partner Communication LenderHomePage.com today announced that it has now fully integrated its digital mortgage platform with Floify, a provider of document management services. Floify …
LenderHomePage exhibits at Mastermind Summit 2017 – Las Vegas
Conference Attendants approve of LenderHomePage Products LenderHomePage.com was an exhibitor at the Mastermind Summit in Las Vegas. As always, our booth was among the ones with highest traffic and enthusiasm. …
Lydia Hernandez Joins as Senior SEO Editor and Social Media Manager
LenderHomePage welcomes Lydia Hernandez as new Senior SEO Editor and Social Media Manager LenderHomePage, the leading provider of a secure cloud-based digital mortgage platform, welcomes Lydia Hernandez as their new …
Introducing the Loan Officer Portal
The Loan Officer Portal is the latest addition to the LenderHomePage product portfolio. Designed to improve intra-company efficiencies and communications, the Loan Officer Portal is the comprehensive solution for sharing …
LenderHomePage integrates with LendingTree platform
LenderHomePage has integrated with LendingTree platform so borrowers have the ability to continue with a full 1003 application after filling out the lead form. Once a Borrower completes the LendingTree’s …
The New “Power Profile” – The Next Generation of Loan Officer Pages
The Power Profile by LenderHomePage The Power Profile is an exciting new way to showcase your business and engage with potential clients — right from the main company website! More …
Reach The Buying Power Of Millennials With A Mortgage Mobile App
Businesses spend thousands of dollars and countless hours developing mobile apps. It may seem foolish to invest that amount of time and money on something as trivial as an app, …
Beginner’s Guide To Generating Mortgage Leads Online
Getting the attention of a prospect when you’re competing with online giants like Lending Tree may seem impossible, but really it just requires a little know-how. The online marketing methods …
Your Customers Are Mobile Users: Is Your Site Mobile Optimized?
If you aren’t optimized for mobile, your customers are looking elsewhere. Studies on mobile optimization show that 57% of mobile users will leave a website if it won’t load …
SmartApp1003 Enhancements – Disclaimer Proof , Export to CSV
We have introduced 2 brand new and highly requested features to our SmartApp1003. SmartApp1003 is already the most agile mobile online 1003 in the marketplace, and with the addition of …
Loantek Integration – 4 New Templates
LoanTek, Inc., a provider of mortgage pricing engine solutions, and LenderHomePage, the leader in mortgage website and mobile solutions have announced the release of their technology integration. The LoanTek – …
LendingQB Integration
To help lenders create direct-to-consumer online lending programs, LenderHomePage has now integrated its mobile and web platform with the LendingQB loan origination system. This integration provides an automated system for …
Loanzify 2.1.1 is now released
We have released version 2.1.1 of the Loanzify Mobile App. Below are the features added in the latest release which will translate to the same enhancements with the enterprise derivatives: …
5 Hacks to Increase Traffic to Your Landing Page
You’ve built your landing page. You’re proud of the value it offers. The compelling content will peak interest in potential customers, and your landing page will essentially establish an easy-to-manage …
Digital Mortgage Trends for 2017
It’s been a little over a year since the term “Digital Mortgage” started making its rounds in the industry. It’s safe to say 2016 was the year lenders across the …