Mapping Out a Successful Local SEO Strategy
Picture this: Your ideal customer, a perfect fit for your target market, eagerly searches for “loan officers near me.” As they hit that search button, a multitude of relevant results …
The Template for Loan Officer Marketing
A marketing plan helps you grow your mortgage business – this is true even for single MLO’s. But let’s face it, creating a plan can be overwhelming and confusing. We …
YouTube SEO: 10 Ideas for Getting Your Mortgage Videos to Rank Higher
You may have heard of search engine optimization for your website, but did you know that there is a set of SEO practices for YouTube, too? Just like search engines, …
Leveraging Customer-Centric Technology to Close More Loans
While mortgage tech has helped streamline many aspects of origination, there’s a massive disconnect that nearly all tech stacks are neglecting, and it’s causing you to bleed thousands in potential …
Loanzify Implements New SCIF Requirements for GSE’s
GSEs Fannie Mae and Freddie Mac announced that all new conventional loans will now require a Supplement Consumer Information Form (SCIF). The deadline to remain compliant is March 1, 2023. …
2023 Mortgage Industry Predictions – What Every LO Needs to be Ready For
Rising interest rates and economic uncertainty have triggered major pullback from consumers, underscoring the necessity for mortgage professionals to revamp and fortify every angle of their business. Further still, forward-thinking …
Social Media Marketing Holiday Sale – Ends Dec 31st, 2022
Imagine Santa’s elves going all out to make your holiday season more cheerful. They decked out your yard to the envy of your neighbors. That hard-to-find gift you’ve been …
Rocky Foroutan Awarded 2022 Thought Leader by Progress in Lending
Rocky Foroutan, CEO and founder of LenderHomePage, was awarded 2022’s Thought Leader by PROGRESS in Lending in recognition of his bold and visionary leadership that continues to advance the mortgage …
Social Media Marketing for Loan Officers: Getting Started
A crucial component of marketing yourself as a loan officer is social media. Social media has made it easier than ever for businesses to reach their target audience, with both …
New Facebook Ad Policies: Is Facebook Marketing Dead for Lenders
Starting Oct 12, 2022, Facebook will discontinue its “Special Ad Audiences” feature for ad targeting. This major announcement poses a significant hurdle for all financial institutions –including brokers and loan …