Social Media Marketing for Loan Officers: Getting Started
A crucial component of marketing yourself as a loan officer is social media. Social media has made it easier than ever for businesses to reach their target audience, with both …
New Facebook Ad Policies: Is Facebook Marketing Dead for Lenders
Starting Oct 12, 2022, Facebook will discontinue its “Special Ad Audiences” feature for ad targeting. This major announcement poses a significant hurdle for all financial institutions –including brokers and loan …
How to Generate More Mortgage Leads with Client Reviews
Technology may change many aspects of the mortgage industry, but some things remain the same: reputation is everything. Whether you’re an independent LO or part of a mortgage team, your …
LenderHomePage wins ‘Top Mortgage Employer’ for the 2nd Consecutive Year
LenderHomePage named MPA’s Top Mortgage Employer of 2022, marking a consecutive win in this honored recognition. Mortgage employers face new challenges as headlines about inflation and company downsizing loom in …
Is Your Website Enough to WIN in 2022?
Mortgage websites are unlike traditional business websites. As a highly regulated industry, lenders have a slew of compliance requirements in addition to state and federal regulations like the CCPA in …
Loan Officer’s Ultimate Guide To Increasing Digital Presence -Ebook
Digital presence is vital to your success. Consumers turn to the internet when they want to learn more about a loan officer or a particular loan product, making it crucial …
Loanzify POS Awarded 2022 Innovation Award
We’re excited and honored to receive the 2022 Innovation Award in recognition of our visionary mortgage point-of-sale software, Loanzify POS. Loanzify is the modern originator’s epicenter for automating, mobilizing, and …
Leveraging The Whitespace Of Being Fun And Different
Stand out from the competition. Get noticed with disruption. If you want to reach a millennial borrower, you got to shake things up. When it comes to tactics for driving …
Cover Story With CEO Rocky Foroutan of LenderHomePage
This cover story interview with CEO Rocky Foroutan was originally featured on Tomorrow’s Mortgage Executive. Examining The State Of Mortgage Lending Today LenderHomePage.com is a provider of a secure and …
Why Mortgage Marketing Fails
You watched the tutorials, read the how-to’s, and boosted your top Facebook posts for several weeks now. Yet still, your mortgage marketing efforts have failed to produce results. Truth be …