Last week we shared how the Borrower Experience was the X-factor to the mortgage POS system. It’s what identifies your business, and it’s what creates a meaningful relationship between you and your borrower. And to recap, a positive and powerful borrower experience can increase the rate of completed applications.
But there’s another part to developing the ultimate mortgage point-of-sale system –it must work for the originator too!
Here’s what we mean. While the borrower experience is essential to the intake process, it does not necessarily improve your efficiency. It’s the back-office, digital workflow that improves efficiency and revenue potential.
Go back and reread the above statement because it is incredibly important. It is possible to lose revenue by only focusing on increasing loan volume without improving workflow due to slowed cycle time.
However, a mortgage POS with an intuitive workflow system that decreases the cycle times while increasing pull-through will accelerate your revenue potential.
Components of an Intuitive Digital Mortgage Workflow
Loanzify’s Point-of-Sale system automates the loan intake and process. It puts the borrowers in the driver’s seat with a phenomenal User Experience while simultaneously helping originators manage their pipeline in an efficient manner.
And it does this through an intelligent yet simple, intuitive workflow. Here are just a few critical components of how Loanzify delivers:
Document Collection Portal. Review, approve or decline, and store docs in a secure, centralized, and accessible portal.
Electronic Signature. Borrowers can electronically sign docs and disclosures within the portal.
Milestone Tracker. Both originators and borrowers see real-time updates, check status, see the latest activity, and see the next action steps to keep the loan moving forward.
Seamless Integration. One-click doc submission to third-party applications, including your CRM and LOS for fast and uninterrupted workflow.
Asset Verification and Credit Pull. Integrates with Day 1 Certainty for an optimal, automated loan processing experience.
Centralized Work Environment. Connects the borrower, originator, processor, underwriter, and closer for a simple, transparent, and productive digital mortgage ecosystem.
The intake and borrower experience is a critical part of the origination process, but it’s not the whole story. Originators need an intuitive workflow system that’s designed to reduce cycle time and accelerate the time to closing. Does your current mortgage POS deliver this level of intuitive workflow?
Click below to schedule a live demo of Loanzify POS and see for yourself how it’s the game-changer that will up your business game too.