While mortgage tech has helped streamline many aspects of origination, there’s a massive disconnect that nearly all tech stacks are neglecting, and it’s causing you to bleed thousands in potential …
Mortgage websites are unlike traditional business websites. As a highly regulated industry, lenders have a slew of compliance requirements in addition to state and federal regulations like the CCPA in …
Mortgage company branding is more than a logo. It’s part of the entire consumer experience, how your customer perceives you and is an indispensable factor in your ROI. Everything from …
Getting a website online for any business is relatively easy nowadays, there are several quick and cheap options. But a website that’s also a hub of your business –central to …
The mortgage customer experience (CX) refers to all the touchpoints and effort you put into making borrowers feel important as they interact with your business and move through the borrower …
We’re excited to announce three all-new “loan officer” website templates specifically built for personal branding. If you’re a loan officer, your most powerful asset is your personal equity and personal …
Mortgage tech has transformed the industry by elevating the customer experience, improving compliance, accelerating funding, and making home financing more accessible to borrowers. It’s also increased the availability of mortgage …
If your mortgage website looks more like a “billboard,” having little more than today’s rates and a welcome message, then you’re missing out on making an impactful and persuasive first …
Similar to how businesses live and die by sales, mortgage websites live and die by conversion rates. A thriving conversion rate means mean a full pipeline with a steady revenue …
It’s shocking to see how many mortgage businesses ignore the value of Google My Business (GMB). It’s akin to leaving money on the table, and that is no exaggeration. Google …
Setting up a website isn’t too complicated –especially if you use a templated mortgage website. But what seems to stump many mortgage pros and brokerages alike is how to drive …
Mortgage websites are unlike traditional business websites. As a highly regulated industry, lenders have a slew of compliance requirements in addition to state and federal regulations like the CCPA in …
One of the most notable changes to the new MISMO 3.4/URLA is the ability to list several income sources. This necessary update was due to the emerging “gig economy” –a …
Social proof is a concept in which consumers will modify their behavior based on what they believe others are doing. It’s a powerful psychological influence that essentially means that if …
Just five years ago, the conversation about mortgage lead generation centered around conversion rates, particularly about making ads and calls-to-action more “baited” and clickable. Echoing last week’s post, we know …
Most mortgage prospects won’t commit to filling out the full application the first time around. While we wish every prospective borrower would apply immediately, it simply does not happen this way …
We’re going to start by saying that not everything in lending should be automated. Time and again, we see that the most successful loan originators employ a human element as …
We ‘re excited to unveil 9 all-new mortgage calculators! Always on your side and ahead of the game, this latest update is designed to impress right from the start, keep …
The digital partner you can depend on! At LenderHomePage, we always have our ears to the ground when it comes to both mortgage and digital compliance issues. The most recent …
**UPDATED** We’re excited to announce that our mortgage POS system, LOANZIFY, is now Zoom-enabled! This feature is instrumental to all mortgage professionals –from single LOs to enterprise — and is …
A call to action, or CTA, encourages your reader to take a particular action on your website, landing page, or blog post. No doubt, you encounter several CTAs on the …
Across the country, several lenders, including some customers of LenderHomePage have received demand letters warning them that their websites were at risk of legal action due to possible non-compliance with …
When we think about automating the mortgage process, it may seem similar to automating any other office. But the lending business is a different beast. In this post, we’re …
Is paying for mortgage leads the only real way to generate online mortgage leads? While paying for leads is a vital part of keeping that pipeline filled, gaining mortgage leads …
The mortgage industry is one of the most competitive industries in the US and, without a doubt, technology is adding to the intensity. With digital marketing, mobile convenience, and Fintech …
Simplify the loan process. Accelerate productivity. Reduce cost. Increase your profits. Scale-up your business. Get ahead of the competition. Plan for growth, no matter the market. These are the well-known …
Ever feel like most of the digital mortgage marketing tips are written for professional marketers rather than loan officers? While some mortgage professionals want a detailed step-by-step guide for marketing …
One way to ensure your mortgage leads pipeline never goes dry is to have multiple sources feeding into it. Pay-per-click ads, retargeting ads, paid mortgage leads, SEO content for organic …
Don’t let that title mislead you, a mortgage website is a must for your digital mortgage success. But in 2019, not any website will do, nor is it the only …
Is an “e-mortgage” and “digital mortgage” the same thing? While sometimes used interchangeably (even among mortgage professionals), e-mortgage and digital mortgage are not the same. A digital mortgage refers to …
As a mortgage broker, you’re always feeling the urgency to find mortgage leads. But now with digital mortgage, the pressure multiplies. And rightfully so! If you’re not doing any digital …
Inclusivity is important to LenderHomePage. Before it was even a requirement, our SmartApp 1003 already featured an advanced language localization to support Spanish-speakers with limited English skills. But what about …
Many make the mistake thinking that if they want more online mortgage leads, they need to increase traffic to their mortgage website. But did you know that most visitors will …
The mortgage industry doesn’t work on “hunches.” It’s data-driven. When the federal reserve adjusts the federal fund rate, mortgage rates and the housing market respond. As a mortgage professional, you …
There are mortgage websites and then there are mortgage websites. The difference? A true mortgage website is part of the digital mortgage experience. A true mortgage site has enough design …
A marketing question that comes up a lot from both large banks as well as single LO’s alike is, “Should I be advertising on Google or Facebook for mortgage leads?” …
This next statement won’t make us many friends with web designers or DIY website companies, but that’s OK. We prefer to be on your side — the side of the …
We’ve talked a lot about how to generate mortgage leads online in our past blog posts. We’ve coached you through writing SEO content to attract organic traffic to your website. …
There are a few misconceptions about what it takes to generate non-paid mortgage leads online. One of the most common mistakes is to think that leads will pour in soon …
If you’re in the mortgage industry, no doubt you consider Rocket Mortgage your Goliath. In fact, it’s a Goliath even to Wells Fargo now that Rocket Mortgage, or more accurately, …
Generating mortgage leads is the life-blood of your lending business, and that’s why it’s critical that you take advantage of EVERY opportunity. By every opportunity, we mean finding out where …
LenderHomePage is uniquely positioned with Loanzify-POS to help our Mortgage Website clients improve efficiencies and borrower satisfaction. In 2003, a small group of progressive and talented software engineers began improving …
Retargeting can be a little confusing. Have you ever been shopping online for something that you don’t really need? Maybe a pair of shoes? As you are picturing those magnificent …
Don’t be misled: there’s more than one way to add SEO to your mortgage website. In previous posts, we showed you how to create SEO mortgage content, but there …
Mortgage leads from social media. Maybe you’ve heard a colleague mention it. Or perhaps you follow other mortgage professionals and banks on social media to figure out their marketing tactic. …
On our last post, we talked about one aspect of content marketing. In this installment, we’re going to show you another content marketing strategy that you can use for getting …
Imagine having a blunder so bad that a term was created for it. That’s what happened to Mark Sanchez of the Jets when he committed what many call the worst …
In the old days, moving information securely over the web was all about HyperText Transfer Protocol (HTTP). That’s why every web address starts with HTTP. The trouble is that plain …
What was once a luxury, is now a necessity. Not even a generation has passed since the mobile phone evolved from a brick attached to a briefcase to a palm-sized …
You don’t need us to tell you how competitive the mortgage industry is, you’re in it every day. But there are things you may not know about your clients, and …
Mortgage landing pages are highly-focused conversion tools for generating leads. They’re constructed to reach a particular prospect looking for a specific loan product or mortgage solution. Since they are so …
There is no clear “yes” or “no” answer when deciding to create a custom site, as there are several factors to consider when choosing the best fit for your …
After choosing the perfect business name, selecting the right logo, and launching your mortgage website, you finally have the digital front to your lending business. But is your mortgage site …
