Maximize Your Facebook Engagement with High-Converting Landing Pages
Engaging with your audience on Facebook by switching to a professional profile and leveling up the type of content you share is a strong start, but if you’re not converting …
Loan Officers: Using Social Media to Improve Local SEO and Drive Leads
While it’s not entirely clear whether social media signals directly impact Google’s ranking algorithm, what’s certain is that social media can indirectly improve your website’s ranking. Loan officers who tap …
Mortgage Website Page Speed for SEO & Ranking: Understanding It’s Impact
The time it takes for a web page to load can make or break a user’s experience, influencing their decision to stay and explore or abandon the site altogether. As …
How to Audit Your Mortgage Website to Boost Visibility
Your mortgage website is your digital real estate (no pun intended). But while you have the freedom to design it any way you want and the obligation to deliver an …
4 Advanced Link-Building Tactics: Leverage AI To Boost Mortgage Marketing
Link building plays a vital role in SEO and is one of the factors Google considers when determining search rankings. While actions like improving page speed can provide an immediate …
Leveraging Customer-Centric Technology to Close More Loans
While mortgage tech has helped streamline many aspects of origination, there’s a massive disconnect that nearly all tech stacks are neglecting, and it’s causing you to bleed thousands in potential …
Is Your Website Enough to WIN in 2022?
Mortgage websites are unlike traditional business websites. As a highly regulated industry, lenders have a slew of compliance requirements in addition to state and federal regulations like the CCPA in …
7 Essentials For Strong Company Branding
Mortgage company branding is more than a logo. It’s part of the entire consumer experience, how your customer perceives you and is an indispensable factor in your ROI. Everything from …
Mortgage Website Creation: Why It’s Not As Simple As Pictures and Text
Getting a website online for any business is relatively easy nowadays, there are several quick and cheap options. But a website that’s also a hub of your business –central to …
Create an Exceptional Customer Experience Through a Digital Loan Process
The mortgage customer experience (CX) refers to all the touchpoints and effort you put into making borrowers feel important as they interact with your business and move through the borrower …
3 New “Loan Officer” Templates For Personal Branding
We’re excited to announce three all-new “loan officer” website templates specifically built for personal branding. If you’re a loan officer, your most powerful asset is your personal equity and personal …
4 Ways An Integrated Mortgage Tech Stack Makes Your Life Easier
Mortgage tech has transformed the industry by elevating the customer experience, improving compliance, accelerating funding, and making home financing more accessible to borrowers. It’s also increased the availability of mortgage …
4 Things To Fix To Make Your Mortgage Website More Powerful
If your mortgage website looks more like a “billboard,” having little more than today’s rates and a welcome message, then you’re missing out on making an impactful and persuasive first …
Reasons My Mortgage Site Isn’t Converting
Similar to how businesses live and die by sales, mortgage websites live and die by conversion rates. A thriving conversion rate means mean a full pipeline with a steady revenue …
6 Tricks To Optimizing Google My Business For Your Mortgage Business
It’s shocking to see how many mortgage businesses ignore the value of Google My Business (GMB). It’s akin to leaving money on the table, and that is no exaggeration. Google …
5 Easy Ways To Drive Digital Mortgage Traffic To Your Website
Setting up a website isn’t too complicated –especially if you use a templated mortgage website. But what seems to stump many mortgage pros and brokerages alike is how to drive …
What Consumers Want to See on a Mortgage Website
Mortgage websites are unlike traditional business websites. As a highly regulated industry, lenders have a slew of compliance requirements in addition to state and federal regulations like the CCPA in …
3 Ways Millennials Are Changing The Mortgage Process
One of the most notable changes to the new MISMO 3.4/URLA is the ability to list several income sources. This necessary update was due to the emerging “gig economy” –a …
How To Use Social Proof To Influence Mortgage Prospects
Social proof is a concept in which consumers will modify their behavior based on what they believe others are doing. It’s a powerful psychological influence that essentially means that if …
How To Use Touchpoints to Drive Mortgage Lead Generation
Just five years ago, the conversation about mortgage lead generation centered around conversion rates, particularly about making ads and calls-to-action more “baited” and clickable. Echoing last week’s post, we know …
The Mortgage Sale: 7 Non-Pushy Ways to Follow-Up On a Lead
Generating mortgage leads isn’t always about immediate conversions. Many prospects hesitate to complete a full application on their first visit, preferring instead to explore their options and weigh their decisions …
17 Things Mortgage Brokers Need to Automate Immediately
We’re going to start by saying that not everything in lending should be automated. Time and again, we see that the most successful loan originators employ a human element as …
Feature Update: 9 All-New Mortgage Calculators
We ‘re excited to unveil 9 all-new mortgage calculators! Always on your side and ahead of the game, this latest update is designed to impress right from the start, keep …
LenderHomePage Launches CCPA Compliance on All Mortgage Websites
The digital partner you can depend on! At LenderHomePage, we always have our ears to the ground when it comes to both mortgage and digital compliance issues. The most recent …
Loanzify POS is Now Zoom-Enabled
**UPDATED** We’re excited to announce that our mortgage POS system, LOANZIFY, is now Zoom-enabled! This feature is instrumental to all mortgage professionals –from single LOs to enterprise — and is …
The Ultimate Call-To-Action Guide For Mortgage Pros
A call to action, or CTA, encourages your reader to take a particular action on your website, landing page, or blog post. No doubt, you encounter several CTAs on the …
LenderHomePage offers ADA-compliant Web Content Accessibility Widget
Across the country, several lenders, including some customers of LenderHomePage have received demand letters warning them that their websites were at risk of legal action due to possible non-compliance with …
The Mortgage Tech That Goes Beyond Basic Office Automation
When we think about automating the mortgage process, it may seem similar to automating any other office. But the lending business is a different beast. In this post, we’re …
Ask Us Anything: Answers About Organic Mortgage Lead Generation
Is paying for mortgage leads the only real way to generate online mortgage leads? While paying for leads is a vital part of keeping that pipeline filled, gaining mortgage leads …
Mortgage Brokers: Does You Consumer Engagement Pass The Test?
The mortgage industry is one of the most competitive industries in the US and, without a doubt, technology is adding to the intensity. With digital marketing, mobile convenience, and Fintech …
The Essential Roadmap to Digitizing Your Mortgage Business
Simplify the loan process. Accelerate productivity. Reduce cost. Increase your profits. Scale-up your business. Get ahead of the competition. Plan for growth, no matter the market. These are the well-known …
Digital Marketing Tips For Loan Officers
Ever feel like most of the digital mortgage marketing tips are written for professional marketers rather than loan officers? While some mortgage professionals want a detailed step-by-step guide for marketing …
The Power of Influencer Marketing for Mortgage Lead Generation
One way to ensure your mortgage leads pipeline never goes dry is to have multiple sources feeding into it. Pay-per-click ads, retargeting ads, paid mortgage leads, SEO content for organic …
Digital Mortgage 2019 -Just A Website Isn’t Enough
Don’t let that title mislead you, a mortgage website is a must for your digital mortgage success. But in 2019, not any website will do, nor is it the only …
Digital Mortgage 101: Frequently Asked Questions
Is an “e-mortgage” and “digital mortgage” the same thing? While sometimes used interchangeably (even among mortgage professionals), e-mortgage and digital mortgage are not the same. A digital mortgage refers to …
Top Digital Marketing Tips for Mortgage Brokers
As a mortgage broker, you’re always feeling the urgency to find mortgage leads. But now with digital mortgage, the pressure multiplies. And rightfully so! If you’re not doing any digital …
ADA Compliance – Is Your Mortgage Website Ready?
Inclusivity is important to LenderHomePage. Before it was even a requirement, our SmartApp 1003 already featured an advanced language localization to support Spanish-speakers with limited English skills. But what about …
Mortgage Brokers Step-By-Step Guide To FaceBook Retargeting Ads
Many make the mistake thinking that if they want more online mortgage leads, they need to increase traffic to their mortgage website. But did you know that most visitors will …
Brokers — Evaluate your Loan Officers’ Performance with KPI’s that really matter…
The mortgage industry doesn’t work on “hunches.” It’s data-driven. When the federal reserve adjusts the federal fund rate, mortgage rates and the housing market respond. As a mortgage professional, you …
Mortgage Website Comparison – LenderHomePage vs. Wix vs. Squarespace
There are mortgage websites and then there are mortgage websites. The difference? A true mortgage website is part of the digital mortgage experience. A true mortgage site has enough design …
Google Adwords vs Facebook Ads for Mortgage Leads
A marketing question that comes up a lot from both large banks as well as single LO’s alike is, “Should I be advertising on Google or Facebook for mortgage leads?” …
13 “web mistakes” that can Kill your Lead Conversion – A Must Read
This next statement won’t make us many friends with web designers or DIY website companies, but that’s OK. We prefer to be on your side — the side of the …
How to Nurture Your Online Lead Into a Mortgage
We’ve talked a lot about how to generate mortgage leads online in our past blog posts. We’ve coached you through writing SEO content to attract organic traffic to your website. …
How to Tell if Your Mortgage Marketing is Working –And How to Fix It!
There are a few misconceptions about what it takes to generate non-paid mortgage leads online. One of the most common mistakes is to think that leads will pour in soon …
Rocket Mortgage Is A Good Thing For Your Lending Business — Here’s Why
If you’re in the mortgage industry, no doubt you consider Rocket Mortgage your Goliath. In fact, it’s a Goliath even to Wells Fargo now that Rocket Mortgage, or more accurately, …
5 Sure-Fire Direct Response Tricks For Getting More Mortgage Leads
Generating mortgage leads is the life-blood of your lending business, and that’s why it’s critical that you take advantage of EVERY opportunity. By every opportunity, we mean finding out where …
Mortgage POS. It All Starts With A Website.
LenderHomePage is uniquely positioned with Loanzify-POS to help our Mortgage Website clients improve efficiencies and borrower satisfaction. In 2003, a small group of progressive and talented software engineers began improving …
How To Use Facebook Retargeting to Get More Mortgage Leads
Retargeting can be a little confusing. Have you ever been shopping online for something that you don’t really need? Maybe a pair of shoes? As you are picturing those magnificent …
Supercharge Your Mortgage Website With These 5 SEO Tactics
Don’t be misled: there’s more than one way to add SEO to your mortgage website. In previous posts, we showed you how to create SEO mortgage content, but there …
3 Steps For Generating Mortgage Leads from ALL Social Media
Mortgage leads from social media. Maybe you’ve heard a colleague mention it. Or perhaps you follow other mortgage professionals and banks on social media to figure out their marketing tactic. …
Everything You Need to Know About Working with “Digital Influencers” for Mortgage Leads
On our last post, we talked about one aspect of content marketing. In this installment, we’re going to show you another content marketing strategy that you can use for getting …
3 Easy Steps to Reduce “Website Distractions” & Increase Mortgage Leads!
Imagine having a blunder so bad that a term was created for it. That’s what happened to Mark Sanchez of the Jets when he committed what many call the worst …
HTTPS:// Free SSL Certificate for All DELUXE Plan Websites
In the old days, moving information securely over the web was all about HyperText Transfer Protocol (HTTP). That’s why every web address starts with HTTP. The trouble is that plain …
The BIG 3 Tips to “Get More Mortgage Leads” Via Mobile
What was once a luxury, is now a necessity. Not even a generation has passed since the mobile phone evolved from a brick attached to a briefcase to a palm-sized …
What Borrowers Hate About the Mortgage Application Process and How To Fix It
You don’t need us to tell you how competitive the mortgage industry is, you’re in it every day. But there are things you may not know about your clients, and …
Elements of an “Awesome Mortgage Landing Page” that Converts
Mortgage landing pages are highly-focused conversion tools for generating leads. They’re constructed to reach a particular prospect looking for a specific loan product or mortgage solution. Since they are so …
5 Factors to Consider when choosing Mortgage Templates vs. Custom Websites
There is no clear “yes” or “no” answer when deciding to create a custom site, as there are several factors to consider when choosing the best fit for your …
9 Features That Make Your Mortgage Website More Effective
After choosing the perfect business name, selecting the right logo, and launching your mortgage website, you finally have the digital front to your lending business. But is your mortgage site …
