The Template for Loan Officer Marketing
A marketing plan helps you grow your mortgage business – this is true even for single MLO’s. But let’s face it, creating a plan can be overwhelming and confusing. We …
Loanzify Launches 2-Way Integration with LendingPad – “Automatic Milestone Updates”
Santa Ana, CA., Jan 12, 2022 — LenderHomePage today announced new custom “Loan Milestone” capabilities to their mortgage point of sale software, Loanzify. This exceptional update is designed to help …
What’s The Difference Between a Mortgage POS and a CRM?
When it comes to your mortgage team, you want to maximize their earning potential. The same ring true about your mortgage POS and CRM systems. By understanding their purpose and …
How To 10x Your Loan Volume Without Hiring More Staff
The goal of boosting your loan volume without increasing your payroll may seem like an impossible task, but you’re closer to achieving it than you realize. With a few strategic …
LenderHomePage And LeadMailbox Modernize Lead Management for Mortgage Companies
Santa Ana, Sept 16, 2021 – LenderHomePage announced today a new partnership with LeadMailbox designed to help mortgage companies streamline and enhance their lead management process. The new integration addresses …
LenderHomePage and Insellerate Partner to Maximize Loan Officer Productivity
SANTA ANA, CA, USA, July 13, 2021 /EINPresswire.com/ —LenderHomePage the developer of Loanzify POS, an industry-leading mortgage point-of-sale system that empowers lenders to unify, automate, and mobilize the front-end of …
Create an Exceptional Customer Experience Through a Digital Loan Process
The mortgage customer experience (CX) refers to all the touchpoints and effort you put into making borrowers feel important as they interact with your business and move through the borrower …
4 Ways An Integrated Mortgage Tech Stack Makes Your Life Easier
Mortgage tech has transformed the industry by elevating the customer experience, improving compliance, accelerating funding, and making home financing more accessible to borrowers. It’s also increased the availability of mortgage …
The Digital Mortgage Consumer Journey
In a perfect world, every mortgage website visitor would be ready to apply now. But we know that that’s not the case. Most of the time, a digital mortgage consumer …
5 Technologies Mortgage Brokers Are Using to Win Digital Consumers
The rise of the digital consumer plus the mortgage industry’s remote workforce means that the entire origination process relies on technology more than ever. As such, originators count on remarkable …
3 Ways Millennials Are Changing The Mortgage Process
One of the most notable changes to the new MISMO 3.4/URLA is the ability to list several income sources. This necessary update was due to the emerging “gig economy” –a …
Tips and Tools for Scaling a Mortgage Business with a Remote Workforce
After passing our 1st anniversary of remote work, many lenders have decided –or are considering — to keep it that way. Reasons range from reducing overhead costs to increased employee …
3 Building Blocks for Digital Mortgage Transformation
Digital transformation is more than a one-off enhancement to existing lending processes –it’s a constant evolution and realignment of tech and automation that steadily improves your business and helps you …
Digital Mortgage: The Journey To A Touchless Workflow
Sometimes the most remarkable things go unnoticed if they’re part of your day-to-day. For example, did you know that the number of eNotes registered with MERS rose from 17,000 in …
Loanzify POS Pro vs. Lite –Which Is Right For Me?
The new MISMO/URLA became mandatory for all lenders on March 1, 2021, and we were ready to help our customers make the transition well before that deadline. However, many also …
How To Use Touchpoints to Drive Mortgage Lead Generation
Just five years ago, the conversation about mortgage lead generation centered around conversion rates, particularly about making ads and calls-to-action more “baited” and clickable. Echoing last week’s post, we know …
Digital Consumer Loan Origination: Are You Missing Out?
The number of consumers embracing all-digital experiences has skyrocketed to a point where it feels like every day is Cyber Monday. What’s more, research** supports that this new digital-first consumer …
3 Factors that Impact ROI of Lending Software
The transformation to a digital means of loan acquisition and processing is crucial for organizational goals. You don’t need us to bombard you with stats to prove that digitizing and …
7 Vital Components of Digital Mortgage Transformation
Research shows a direct link between successful digital implementation and profitability. But the correlation requires originators and lenders to think beyond deploying individual tech tools and instead target a digital-focused …
New URLA MISMO 3.4: We’re Ready –Are You?
It’s been about four years since Fannie Mae and Freddie Mac jointly announced a major update of the standard 1003, and after some delays, the deadline is just days away. …
The Mortgage Sale: 7 Non-Pushy Ways to Follow-Up On a Lead
Generating mortgage leads isn’t always about immediate conversions. Many prospects hesitate to complete a full application on their first visit, preferring instead to explore their options and weigh their decisions …
Growth Tactics: Scaling From Single Mortgage Broker to Enterprise
Scaling a mortgage business is about adding the right resources to accelerate profitability. With a scalable structure, the increased profits are sustainable and outpace the rate by which the resources …
17 Things Mortgage Brokers Need to Automate Immediately
We’re going to start by saying that not everything in lending should be automated. Time and again, we see that the most successful loan originators employ a human element as …
Omnichannel vs Multichannel in Lending: The Originator’s Guide
There’s been a shift in how consumers interact with digital channels. It may seem inconsequential, but make no mistake, the transformation from multichannel to omnichannel in digital lending makes a …
Supercharge Your Digital Mortgage Submission Rates
Completed mortgage applications are the lifeblood of your business. However, too many lenders overlook how critical the borrower experience is for maximizing the application submission rate. Thankfully, there are simple …
How Brokers Can Leverage the Success of Rocket Mortgage IPO
The industry is buzzing with the news of Rocket Mortgage going public. Debuting at $18 for each of their 100 million shares, Rocket Mortgage ambitiously aims to increase its market …
Feeling Overwhelmed? Time to Automate Your Loan Processing
The mortgage process is arguably the most complex financial service offered to consumers, and much of it lies in the tedious verification and risk assessment. Added to this is the …
Loanzify POS Elevates Customer Service – Offers Daily Office Hours Q & A via Zoom
Confirmed! Loanzify POS is our most successful product launch to date and mortgage professionals across the nation are overwhelming us with positive reviews! Loanzify POS is undoubtedly the preferred mortgage …
Millennial Refi Boom Continues: Mortgage POS Key to Improving Loan Volume
During the early part of the nationwide shelter-at-home order, news spread across the industry about the historic surge of refinancing. It jumped to a record high of 55%, according to …
What Will Lending Look Like Post-Pandemic?
No matter where you stand on the issue, states around the country are beginning to open up for business, and this means that we must all consider what it means …
Engage And Manage Your Mortgage Team -Loanzify POS Brings It All Together
Loanzify POS: Manage Loan Offers, Staff & Loan Team from Lenderhomepage.com on Vimeo. When it boils down to it, the LO that gets the loan from point A to B …
Loanzify POS: The Intuitive Workflow Game-Changer
Last week we shared how the Borrower Experience was the X-factor to the mortgage POS system. It’s what identifies your business, and it’s what creates a meaningful relationship between you …
The Mortgage Industry’s Digital Age and the Touchless Mortgage
We’ve heard a lot about “uncertainty” these days and for good reason. Everything about how we live and work has changed drastically, leaving many aspects of our lives in the …
LenderHomePage and LendingPad LOS Announce Partnership and Integration
Here we grow again! Just last week, we announced a Zoom integration. And now, we’re excited to share another development. LenderHomePage is Now Partnered with LendingPad LendingPad’s loan origination system …
GSEs Extend URLA Mandatory Use Date to March 2021
In light of COVID-19, Freddie Mac and Fannie Mae have announced a new URLA implementation timeline. Lenders will also have extra time to implement the updated automated underwriting systems (AUS). …
Mortgage Industry Tips: Strategy and Tools to Work Remotely
No doubt, things are different. Yet, while it’s not “business as usual,” your borrowers are still counting on you to be able to deliver “business as usual” — no matter …
Where to Find High Quality Mortgage Leads Online
The road to mortgage success isn’t exactly straight forward. In fact, when you first signed up to be a mortgage professional, you probably thought that you’d spend most of your …
Rocket Mortgage on Super Sunday – How Do You Beat that?
When it comes to advertising, the top of the food chain of ad placement is, well — the Big Game! And this year, Quicken Loans is making headlines even before …
The Mortgage Tech That Goes Beyond Basic Office Automation
When we think about automating the mortgage process, it may seem similar to automating any other office. But the lending business is a different beast. In this post, we’re …
7 Facts About Digital Mortgage You Shouldn’t Ignore
What do current stats say about a digital mortgage? Ellie Mae recently conducted a unique survey that revealed interesting facts and useful information about the digital mortgage experience from both …
The Building Blocks of a High-Converting Mortgage Journey Map
Technology. Has. Changed. Everything. There isn’t one aspect about commerce that hasn’t been revolutionized by tech –and that includes how the consumer engages with business before, during, and after the …
Mortgage Brokers: Does You Consumer Engagement Pass The Test?
The mortgage industry is one of the most competitive industries in the US and, without a doubt, technology is adding to the intensity. With digital marketing, mobile convenience, and Fintech …
Will you be ready for the new URLA?
In a previous post, you learned the practical steps for transitioning to a digital mortgage platform. But what you may not realize is that your transition might have a deadline. …
The Essential Roadmap to Digitizing Your Mortgage Business
Simplify the loan process. Accelerate productivity. Reduce cost. Increase your profits. Scale-up your business. Get ahead of the competition. Plan for growth, no matter the market. These are the well-known …
Digital Mortgage 2019 -Just A Website Isn’t Enough
Don’t let that title mislead you, a mortgage website is a must for your digital mortgage success. But in 2019, not any website will do, nor is it the only …
What Does LenderHomePage Do For Mortgage Brokers?
Simply put, we help brokers get more and get more done. What does that mean for you, the mortgage broker? It means whatever challenge you are facing, whatever gap you …
Brokers — Evaluate your Loan Officers’ Performance with KPI’s that really matter…
The mortgage industry doesn’t work on “hunches.” It’s data-driven. When the federal reserve adjusts the federal fund rate, mortgage rates and the housing market respond. As a mortgage professional, you …
Interview with our CEO: Rocky Foroutan – The First “Broker-Centric” Mortgage POS
This interview with LenderHomePage CEO, Rocky Foroutan, first appeared on Mortgage Professional America. Everyone knows that the digital lending space is growing at breakneck speed, and on the face of …
Boost “Loan Officer Productivity” with Digital Mortgage POS
The Pareto principle is well-known among business leaders, both those that attended a four-year college and those that got their education from the school of “learning-on-the-job.” But in case you’re …
Build vs Buy: The Top 5 Reasons to Buy a Digital Mortgage Solution
As a mortgage professional, you know that creating a compelling digital experience is essential for success. In other words, it’s no longer a question of whether a digital mortgage solution …
Will “Technology” replace the Loan Officer? Is the LO Obsolete?
There is a lot of talk about technology making jobs obsolete. The media loves to publish clickbait articles about self-driving cars that will destroy driving jobs and AI that can …
Loanzify POS – How To Compete with ROCKET MORTGAGE and Win!
Digital is how lending and banking is done in 2018 and on. It’s why Rocket Mortgage has helped Quicken Loans be America’s top lender and why traditional banks are turning banking …
