In a recent post, we predicted that social media influencers will be playing a bigger roll in social media marketing. Facebook recently implemented an update that is making this prediction a reality.
Facebook feeds will now give preference to personal content over media content. Limited organic viewing of posts from business means that mortgage professionals need to rethink their Facebook marketing strategy.
However, it’s not all bad news!
With influencer marketing, mortgage companies can tap into a curated audience with an established trust-factor, giving quality mortgage lead generation and conversion a big boost.
Plus, mortgage companies will still be able to target primary consumers with Facebook’s paid ads.