Just a few weeks ago, Chase Bank launched Finn, their answer to the rising popularity of all-digital banking. Finn isn’t the first end-to-end digital bank, but it does offer something unique that has other digital banking apps like Simple and Ally worried.
User experience is at the forefront of Finn’s design.
While some criticize the use of emojis to track where money is going and the use of phrases like “Treat Yourself” to label the cost entertainment and “The Limit Does Exist” for setting spending limits, it’s these things that make Finn so popular with millennials.
Chase admits that there’s still work to be done to increase the functionality. They hinted at the possibly adding the option to invest from the Finn app. However, it’s current functions like sending paper checks, paying bills, and sending money seamlessly from a single app are extremely appealing.
What does all this mean to you, the mortgage professional?
Beyond being a sign that money management and investments are moving toward 100% digital, the Finn app highlights how essential user experience to gaining clients!
Like mentioned above, Finn is not the first on the mobile-only banking scene. However, Finn is “banking” on user experience (along with native functions) to make them stand out from the competition.
Incredible user experience –just one of the many features you get with a digital mortgage platform from LenderHomePage.
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