The Template for Loan Officer Marketing
A marketing plan helps you grow your mortgage business – this is true even for single MLO’s. But let’s face it, creating a plan can be overwhelming and confusing. We …
Loanzify POS Pro vs. Lite –Which Is Right For Me?
The new MISMO/URLA became mandatory for all lenders on March 1, 2021, and we were ready to help our customers make the transition well before that deadline. However, many also …
6 Easy Ways To Boost Mortgage Business Google Ranking
Whether you’re a broker targeting a single county or a multi-branch lender that serves several states, Google My Business is an indispensable part of bringing local visibility to your mortgage …
7 Vital Components of Digital Mortgage Transformation
Research shows a direct link between successful digital implementation and profitability. But the correlation requires originators and lenders to think beyond deploying individual tech tools and instead target a digital-focused …
Growth Tactics: Scaling From Single Mortgage Broker to Enterprise
Scaling a mortgage business is about adding the right resources to accelerate profitability. With a scalable structure, the increased profits are sustainable and outpace the rate by which the resources …
17 Things Mortgage Brokers Need to Automate Immediately
We’re going to start by saying that not everything in lending should be automated. Time and again, we see that the most successful loan originators employ a human element as …
7 Proven Sales Techniques Loan Originators Should Steal
Your role as a mortgage professional isn’t confined only to the activities specific to loan processing. You’re also responsible for selling the loan service. Steal these top sales techniques to …
Omnichannel vs Multichannel in Lending: The Originator’s Guide
There’s been a shift in how consumers interact with digital channels. It may seem inconsequential, but make no mistake, the transformation from multichannel to omnichannel in digital lending makes a …
New Feature: Loanzify Now Integrates With Zapier
We’re thrilled to announce that Zapier is now part of our ever-growing list of strategic partnerships! Zapier’s platform connects your favorite apps and software to improve workflows, and Loanzify’s integration …
How Brokers Can Leverage the Success of Rocket Mortgage IPO
The industry is buzzing with the news of Rocket Mortgage going public. Debuting at $18 for each of their 100 million shares, Rocket Mortgage ambitiously aims to increase its market …
Loanzify POS Elevates Customer Service – Offers Daily Office Hours Q & A via Zoom
Confirmed! Loanzify POS is our most successful product launch to date and mortgage professionals across the nation are overwhelming us with positive reviews! Loanzify POS is undoubtedly the preferred mortgage …
What Will Lending Look Like Post-Pandemic?
No matter where you stand on the issue, states around the country are beginning to open up for business, and this means that we must all consider what it means …
Engage And Manage Your Mortgage Team -Loanzify POS Brings It All Together
Loanzify POS: Manage Loan Offers, Staff & Loan Team from Lenderhomepage.com on Vimeo. When it boils down to it, the LO that gets the loan from point A to B …
The Mortgage Industry’s Digital Age and the Touchless Mortgage
We’ve heard a lot about “uncertainty” these days and for good reason. Everything about how we live and work has changed drastically, leaving many aspects of our lives in the …
LenderHomePage and LendingPad LOS Announce Partnership and Integration
Here we grow again! Just last week, we announced a Zoom integration. And now, we’re excited to share another development. LenderHomePage is Now Partnered with LendingPad LendingPad’s loan origination system …
Loanzify POS is Now Zoom-Enabled
**UPDATED** We’re excited to announce that our mortgage POS system, LOANZIFY, is now Zoom-enabled! This feature is instrumental to all mortgage professionals –from single LOs to enterprise — and is …
The Mortgage Pros Resource Guide for Government Coronavirus Aid
How are you? Take a step back and a deep breath. Ok, now tell us –how are you really feeling? Anxious? Stressed? Completely understandable. COVID-19 has profoundly impacted small businesses …
Mortgage Industry Tips: Strategy and Tools to Work Remotely
No doubt, things are different. Yet, while it’s not “business as usual,” your borrowers are still counting on you to be able to deliver “business as usual” — no matter …
The Art of Consultative Selling to Increase Your Loan Volume
Consultative selling may not sound as flashy or exciting as “sales machine” or the “art of the sale” but it’s certainly in the same category. Consultative selling in the mortgage …
Rocket Mortgage on Super Sunday – How Do You Beat that?
When it comes to advertising, the top of the food chain of ad placement is, well — the Big Game! And this year, Quicken Loans is making headlines even before …
How to Close More Loans in 2020
No matter where you’re business was at the end of 2019, we bet closing more loans is part of your plan for growth for this new decade. But if plans …
The Mortgage Tech That Goes Beyond Basic Office Automation
When we think about automating the mortgage process, it may seem similar to automating any other office. But the lending business is a different beast. In this post, we’re …
7 Facts About Digital Mortgage You Shouldn’t Ignore
What do current stats say about a digital mortgage? Ellie Mae recently conducted a unique survey that revealed interesting facts and useful information about the digital mortgage experience from both …
Ask Us Anything: Answers About Organic Mortgage Lead Generation
Is paying for mortgage leads the only real way to generate online mortgage leads? While paying for leads is a vital part of keeping that pipeline filled, gaining mortgage leads …
The Building Blocks of a High-Converting Mortgage Journey Map
Technology. Has. Changed. Everything. There isn’t one aspect about commerce that hasn’t been revolutionized by tech –and that includes how the consumer engages with business before, during, and after the …
3 Compelling Ways Mortgage Tech Makes Success Easier
Extraordinary success is yours for the taking, and you probably don’t realize it. In fact, most ‘LO’s and mortgage brokers are missing the iceberg of opportunity that mortgage tech offers. …
How to Use Mortgage Tech to Recruit and Retain Loan Officers
Building a strong team has always been a challenge in the lending industry. However, 2019 has its own set of unique challenges when it comes to recruiting and retaining top-producing …
The Essential Roadmap to Digitizing Your Mortgage Business
Simplify the loan process. Accelerate productivity. Reduce cost. Increase your profits. Scale-up your business. Get ahead of the competition. Plan for growth, no matter the market. These are the well-known …
Digital Mortgage 2019 -Just A Website Isn’t Enough
Don’t let that title mislead you, a mortgage website is a must for your digital mortgage success. But in 2019, not any website will do, nor is it the only …
Digital Mortgage 101: Frequently Asked Questions
Is an “e-mortgage” and “digital mortgage” the same thing? While sometimes used interchangeably (even among mortgage professionals), e-mortgage and digital mortgage are not the same. A digital mortgage refers to …
What Does LenderHomePage Do For Mortgage Brokers?
Simply put, we help brokers get more and get more done. What does that mean for you, the mortgage broker? It means whatever challenge you are facing, whatever gap you …
How to Compete with Rocket Mortgage in 2019
Traditionally a loan changes hands 40 or more times before it is funded. This makes the loan process extend to up to 40 or more days when it should really …
Boost “Loan Officer Productivity” with Digital Mortgage POS
The Pareto principle is well-known among business leaders, both those that attended a four-year college and those that got their education from the school of “learning-on-the-job.” But in case you’re …
Want to Recruit Top-Earning Loan Officers? Lure them with Technology
How do you recruit new loan officers to your business? Better yet, how do you attract top-earning LO candidates? If you answered with “training and the potential of large payouts,” …
Build vs Buy: The Top 5 Reasons to Buy a Digital Mortgage Solution
As a mortgage professional, you know that creating a compelling digital experience is essential for success. In other words, it’s no longer a question of whether a digital mortgage solution …
Mortgage Website Comparison – LenderHomePage vs. Wix vs. Squarespace
There are mortgage websites and then there are mortgage websites. The difference? A true mortgage website is part of the digital mortgage experience. A true mortgage site has enough design …
13 “web mistakes” that can Kill your Lead Conversion – A Must Read
This next statement won’t make us many friends with web designers or DIY website companies, but that’s OK. We prefer to be on your side — the side of the …
Everything You Need to Know About Working with “Digital Influencers” for Mortgage Leads
On our last post, we talked about one aspect of content marketing. In this installment, we’re going to show you another content marketing strategy that you can use for getting …
Boost LendingTree Lead Quality – Get “Apply Now” button
LenderHomePage.com, the leading provider of cloud-based Digital Mortgage solutions has now integrated its SmartApp1003 platform with LendingTree to enhance lead quality while enhancing borrower experience. Lenders within the LendingTree network …
How to Build a “Mortgage Team” that Drives Your Lending Business
When you first started out in the lending business, you did it all. Respond to every client email or phone call, reach out to new prospects, personally checked the status …
