How To Use Social Proof To Influence Mortgage Prospects
Social proof is a concept in which consumers will modify their behavior based on what they believe others are doing. It’s a powerful psychological influence that essentially means that if …
Feeling Overwhelmed? Time to Automate Your Loan Processing
The mortgage process is arguably the most complex financial service offered to consumers, and much of it lies in the tedious verification and risk assessment. Added to this is the …
What Will Lending Look Like Post-Pandemic?
No matter where you stand on the issue, states around the country are beginning to open up for business, and this means that we must all consider what it means …
Mortgage Industry Tips: Strategy and Tools to Work Remotely
No doubt, things are different. Yet, while it’s not “business as usual,” your borrowers are still counting on you to be able to deliver “business as usual” — no matter …
Rocket Mortgage on Super Sunday – How Do You Beat that?
When it comes to advertising, the top of the food chain of ad placement is, well — the Big Game! And this year, Quicken Loans is making headlines even before …
Ask Us Anything: Answers About Organic Mortgage Lead Generation
Is paying for mortgage leads the only real way to generate online mortgage leads? While paying for leads is a vital part of keeping that pipeline filled, gaining mortgage leads …
Freddie Mac Gets “Intelligent” with New Mortgage Insights App For Lenders
Welcome to 2019, Freddie Mac! Just yesterday, Freddie Mac unveiled its new tech tool that aims to help originators gain valuable and advanced insight to optimize their mortgage lending strategies. …
Mortgage Brokers: Does You Consumer Engagement Pass The Test?
The mortgage industry is one of the most competitive industries in the US and, without a doubt, technology is adding to the intensity. With digital marketing, mobile convenience, and Fintech …
How to Use Mortgage Tech to Recruit and Retain Loan Officers
Building a strong team has always been a challenge in the lending industry. However, 2019 has its own set of unique challenges when it comes to recruiting and retaining top-producing …
Mortgage News: Facebook Investigated for Discriminating Housing Ads -AGAIN!
Media giant Facebook had already been in hot water with the Department of Housing and Urban Development for failing to flag discriminating real estate ads. Advertisers were allowed to target …
Video Marketing For Mortgage Brokers
When planning your next marketing strategy, don’t forget about a mortgage video marketing strategy, too. Today’s consumers want content delivered in a variety of ways, and video content is quickly …
Digital Marketing Tips For Loan Officers
Ever feel like most of the digital mortgage marketing tips are written for professional marketers rather than loan officers? While some mortgage professionals want a detailed step-by-step guide for marketing …
How To Put Social Media Leads into Action
Are you active on social media yet see very few of your followers turn into mortgage leads? The problem may not be in how often you’re posting. The reason why …
Top Digital Marketing Tips for Mortgage Brokers
As a mortgage broker, you’re always feeling the urgency to find mortgage leads. But now with digital mortgage, the pressure multiplies. And rightfully so! If you’re not doing any digital …
Top 2018 Digital Mortgage Headline News + 2019 Predictions
2018 left us no shortage of digital mortgage news headlines and rising trends. Some headlines surprised us because they were so impressive, while others were surprisingly unimpressive (BofA and Wells …
Social Media Marketing that Engages and Converts: Loan Officer Edition
You already know that social media is critical to your online presence but do you know how to get the most out of it? Would you like to learn how …
How to Nurture Your Online Lead Into a Mortgage
We’ve talked a lot about how to generate mortgage leads online in our past blog posts. We’ve coached you through writing SEO content to attract organic traffic to your website. …
Rocket Mortgage Is A Good Thing For Your Lending Business — Here’s Why
If you’re in the mortgage industry, no doubt you consider Rocket Mortgage your Goliath. In fact, it’s a Goliath even to Wells Fargo now that Rocket Mortgage, or more accurately, …
17 Shocking Stats About Millennials and How They Mortgage
The average age of a first time homebuyer is about 32, making your first-time home loan prospect a millennial. Marketing mortgages to millennials are unlike other generations. Sure, they want …
Mortgage POS. It All Starts With A Website.
LenderHomePage is uniquely positioned with Loanzify-POS to help our Mortgage Website clients improve efficiencies and borrower satisfaction. In 2003, a small group of progressive and talented software engineers began improving …
Mortgage POS. We’re Keeping The Human Touch!
Loanzify: Where “old-world” mortgage banking practices meet modern technology. We have developed a POS that celebrates the history of mortgage banking, trend setting 1003 and featuring a cutting edge borrower …
Mortgage POS. Are You Missing Out?
Point Of Sale is taking the mortgage industry by storm, and it’s time you get on board. A Mortgage Point of Sale, or POS, is the mortgage process under one …
How To Use Facebook Retargeting to Get More Mortgage Leads
Retargeting can be a little confusing. Have you ever been shopping online for something that you don’t really need? Maybe a pair of shoes? As you are picturing those magnificent …
The Next BIG Ideas in Digital Mortgage
The lending industry changes. The market inflates and deflates. Regulations expand, and so do the opportunities for your borrowers. But there something unique and exciting about the most recent changes. …
6 Mistakes That Kill Your Online Mortgage Lead Generation
“Soft opening, grand opening. When they opened The Flamingo, one day it was closed, the next day it was open. End of story.” Saul, Ocean’s 13 In this quip from …
3 Steps For Generating Mortgage Leads from ALL Social Media
Mortgage leads from social media. Maybe you’ve heard a colleague mention it. Or perhaps you follow other mortgage professionals and banks on social media to figure out their marketing tactic. …
Everything You Need to Know About Working with “Digital Influencers” for Mortgage Leads
On our last post, we talked about one aspect of content marketing. In this installment, we’re going to show you another content marketing strategy that you can use for getting …
Users Can Mute “Remarketing” Google Ads –What This Means For You
Users now have more control over the Google-served ads they see. These changes affect lending business running “remarketing” ad campaigns. Remarketing: An online advertising tactic that shows targeted ads to …
6 Tips on How to Build a Successful Email Campaign
With so much talk about generating mortgage leads from organic traffic, paid traffic, and social media, you might overlook one digital marketing tactic that’s one of the most effective. Email …
Facebook Algorithm Update Shakes Up Mortgage Marketing
In a recent post, we predicted that social media influencers will be playing a bigger roll in social media marketing. Facebook recently implemented an update that is making this prediction a …
Best of Digital Mortgage: 2017 Edition
2017 was a pivotal year for both digital mortgage and LenderHomePage. It marked the first year that online loan applications surpassed paper applications. It was also the landmark year for the first all-digital …
How to Engage Loan Prospects With Mobile-First Mindset
Megabanks now recognize the potential and power of mobile marketing for both engaging their prospects as well as staying relevant to them. From online banking to budgeting and financial mobile …
The BIG 3 Tips to “Get More Mortgage Leads” Via Mobile
What was once a luxury, is now a necessity. Not even a generation has passed since the mobile phone evolved from a brick attached to a briefcase to a palm-sized …
Mortgage Branding 101 (Part 1): What it is and Why it Matters for Conversion
You may not know who Carolyn Davidson is, but no doubt you know her work. In 1971, Ms. Davidson was paid $35 to create a logo. The result? The Nike …
How “Digital Mortgage” is Advancing the Lending Industry
Digital mortgage is radically changing the lending industry for both consumers and lenders. In its simplest terms, digital mortgage automates the mortgage application, process, and closing. Sure, that doesn’t sound …
Got a Bad Online Review? Here’s the Best Way to Respond
For better or for worse, the internet is a public platform for comments and reviews of your business. While you serve your clients to the best of your ability with …
Beginner’s Guide To Generating Mortgage Leads Online
Getting the attention of a prospect when you’re competing with online giants like Lending Tree may seem impossible, but really it just requires a little know-how. The online marketing methods …
