In our last post, we covered how personal and professional Facebook profiles impact your mortgage business. Now, let’s look at a common gap: using well-crafted content to drive engagement and …
You’re probably already using Facebook in some way to connect with clients—maybe sharing industry insights or offering mortgage tips. But here’s the catch: if you’re relying on a personal profile, …
Securing a steady flow of top-tier leads for your pipeline is already a daunting task –but you knew this when you got into this industry. But when you factor in …
The days of physical directory books left at your doorstep are long gone, but that doesn’t mean business listings are dead. In fact, a vast amount of consumers still research …
Your mortgage website is your digital real estate (no pun intended). But while you have the freedom to design it any way you want and the obligation to deliver an …
Picture this: Your ideal customer, a perfect fit for your target market, eagerly searches for “loan officers near me.” As they hit that search button, a multitude of relevant results …
A marketing plan helps you grow your mortgage business – this is true even for single MLO’s. But let’s face it, creating a plan can be overwhelming and confusing. We …
A crucial component of marketing yourself as a loan officer is social media. Social media has made it easier than ever for businesses to reach their target audience, with both …
Social proof is a concept in which consumers will modify their behavior based on what they believe others are doing. It’s a powerful psychological influence that essentially means that if …
Just five years ago, the conversation about mortgage lead generation centered around conversion rates, particularly about making ads and calls-to-action more “baited” and clickable. Echoing last week’s post, we know …
Whether you’re a broker targeting a single county or a multi-branch lender that serves several states, Google My Business is an indispensable part of bringing local visibility to your mortgage …
Continuing with our series of COVID-19 business articles for mortgage pros, this week, we’re zeroing on one of the most profitable boss-moves you can right now. We’re talking about mortgage …
The road to mortgage success isn’t exactly straight forward. In fact, when you first signed up to be a mortgage professional, you probably thought that you’d spend most of your …
A call to action, or CTA, encourages your reader to take a particular action on your website, landing page, or blog post. No doubt, you encounter several CTAs on the …
No matter where you’re business was at the end of 2019, we bet closing more loans is part of your plan for growth for this new decade. But if plans …
Listing your mortgage business on Google My Business (GMB) is part of your SEO strategy. Or at least it should be. More than 50% of search inquiries happen via mobile …
You need a mortgage blog. You need an email marketing campaign. If you’ve been following our blog for some time, these words probably sound familiar. No doubt, content marketing and …
Is paying for mortgage leads the only real way to generate online mortgage leads? While paying for leads is a vital part of keeping that pipeline filled, gaining mortgage leads …
Fresh, qualified leads are the lifeline to your lending business and marketing is how you keep that pipeline filled. That’s why you’ll find thousands of online articles dedicated to mortgage …
Is your digital marketing stagnant? Maybe you’ve been shooting aimlessly, hoping that something will stick. If you’re a loan officer and either one of these sounds like you, then this …
Welcome to 2019, Freddie Mac! Just yesterday, Freddie Mac unveiled its new tech tool that aims to help originators gain valuable and advanced insight to optimize their mortgage lending strategies. …
Brokers –worried that a sluggish market might affect your pipeline? Or maybe things are going well, but you’d like to plan for “just in case.” Whatever your reasons are, use …
When planning your next marketing strategy, don’t forget about a mortgage video marketing strategy, too. Today’s consumers want content delivered in a variety of ways, and video content is quickly …
Ever feel like most of the digital mortgage marketing tips are written for professional marketers rather than loan officers? While some mortgage professionals want a detailed step-by-step guide for marketing …
Are you active on social media yet see very few of your followers turn into mortgage leads? The problem may not be in how often you’re posting. The reason why …
One way to ensure your mortgage leads pipeline never goes dry is to have multiple sources feeding into it. Pay-per-click ads, retargeting ads, paid mortgage leads, SEO content for organic …
Many make the mistake thinking that if they want more online mortgage leads, they need to increase traffic to their mortgage website. But did you know that most visitors will …
You already know that social media is critical to your online presence but do you know how to get the most out of it? Would you like to learn how …
A marketing question that comes up a lot from both large banks as well as single LO’s alike is, “Should I be advertising on Google or Facebook for mortgage leads?” …
We’ve talked a lot about how to generate mortgage leads online in our past blog posts. We’ve coached you through writing SEO content to attract organic traffic to your website. …
There are a few misconceptions about what it takes to generate non-paid mortgage leads online. One of the most common mistakes is to think that leads will pour in soon …
Millennials have lower rates of homeownership than previous generations –but why? And more importantly, what can your lending business do to increase those numbers! Made possible with a grant from …
Retargeting can be a little confusing. Have you ever been shopping online for something that you don’t really need? Maybe a pair of shoes? As you are picturing those magnificent …
The lending industry changes. The market inflates and deflates. Regulations expand, and so do the opportunities for your borrowers. But there something unique and exciting about the most recent changes. …
“Business as usual” isn’t going to cut it anymore. Simply having a website isn’t enough to stay competitive in your local market. Outdated online marketing strategies won’t make a significant …
Mortgage leads from social media. Maybe you’ve heard a colleague mention it. Or perhaps you follow other mortgage professionals and banks on social media to figure out their marketing tactic. …
On our last post, we talked about one aspect of content marketing. In this installment, we’re going to show you another content marketing strategy that you can use for getting …
Users now have more control over the Google-served ads they see. These changes affect lending business running “remarketing” ad campaigns. Remarketing: An online advertising tactic that shows targeted ads to …
In a recent post, we predicted that social media influencers will be playing a bigger roll in social media marketing. Facebook recently implemented an update that is making this prediction a …
Last year, we wrote an end-of-the-year digital mortgage predictions post that was spot on. But to be fair, it wasn’t so much a prediction as it was a well researched …
What was once a luxury, is now a necessity. Not even a generation has passed since the mobile phone evolved from a brick attached to a briefcase to a palm-sized …
You may not know who Carolyn Davidson is, but no doubt you know her work. In 1971, Ms. Davidson was paid $35 to create a logo. The result? The Nike …
Mortgage landing pages are highly-focused conversion tools for generating leads. They’re constructed to reach a particular prospect looking for a specific loan product or mortgage solution. Since they are so …
One of the most valuable metrics to measure — sometimes even more important than web traffic — is conversion rate. Conversion rate is the measure of on-site visitors that turn …
Getting the attention of a prospect when you’re competing with online giants like Lending Tree may seem impossible, but really it just requires a little know-how. The online marketing methods …
