How to be a Successful Loan Officer in a Challenging Market
If you’ve been a loan officer for any number of years, you’re familiar with the ebbs and flows of the mortgage market. When things are good, they are very good. …
How to Generate More Mortgage Leads with Client Reviews
Technology may change many aspects of the mortgage industry, but some things remain the same: reputation is everything. Whether you’re an independent LO or part of a mortgage team, your …
LenderHomePage And LeadMailbox Modernize Lead Management for Mortgage Companies
Santa Ana, Sept 16, 2021 – LenderHomePage announced today a new partnership with LeadMailbox designed to help mortgage companies streamline and enhance their lead management process. The new integration addresses …
10 Online Courses to Help You Grow Your Mortgage Business
We’ve compiled a list of the topmost relevant, and useful online courses mortgage professionals need to thrive and grow their mortgage business to the next level. From digital marketing to …
The Mortgage Sale: 7 Non-Pushy Ways to Follow-Up On a Lead
Most mortgage prospects won’t commit to filling out the full application the first time around. While we wish every prospective borrower would apply immediately, it simply does not happen this way …
Supercharge Your Digital Mortgage Submission Rates
Completed mortgage applications are the lifeblood of your business. However, too many lenders overlook how critical the borrower experience is for maximizing the application submission rate. Thankfully, there are simple …
Improve Your Closing Rate With A “Broker Advantage” Mindset
Patience, persistence, and perspiration make an unbeatable combination for success. –Napoleon Hill There’s a reason that mindset hacks are a hot topic since Napoleon Hill’s 1937 classic, “Think and Grow …
How to Generate More Mortgage Leads with Reviews
Technology may be changing many aspects of the mortgage industry, but here’s something that remains the same: reputation is everything. Whether you’re an independent LO or part of a mortgage …
Where to Find High Quality Mortgage Leads Online
The road to mortgage success isn’t exactly straight forward. In fact, when you first signed up to be a mortgage professional, you probably thought that you’d spend most of your …
The Ultimate Call-To-Action Guide For Mortgage Pros
A call to action, or CTA, encourages your reader to take a particular action on your website, landing page, or blog post. No doubt, you encounter several CTAs on the …
7 Facts About Digital Mortgage You Shouldn’t Ignore
What do current stats say about a digital mortgage? Ellie Mae recently conducted a unique survey that revealed interesting facts and useful information about the digital mortgage experience from both …
How Brokers Win Big With Email and Content Marketing
You need a mortgage blog. You need an email marketing campaign. If you’ve been following our blog for some time, these words probably sound familiar. No doubt, content marketing and …
Mortgage Lead Generation: What No One Is Talking About
Fresh, qualified leads are the lifeline to your lending business and marketing is how you keep that pipeline filled. That’s why you’ll find thousands of online articles dedicated to mortgage …
The Building Blocks of a High-Converting Mortgage Journey Map
Technology. Has. Changed. Everything. There isn’t one aspect about commerce that hasn’t been revolutionized by tech –and that includes how the consumer engages with business before, during, and after the …
Secrets of the Profitable Mortgage Broker in a Sluggish Market
Brokers –worried that a sluggish market might affect your pipeline? Or maybe things are going well, but you’d like to plan for “just in case.” Whatever your reasons are, use …
How To Put Social Media Leads into Action
Are you active on social media yet see very few of your followers turn into mortgage leads? The problem may not be in how often you’re posting. The reason why …
The Power of Influencer Marketing for Mortgage Lead Generation
One way to ensure your mortgage leads pipeline never goes dry is to have multiple sources feeding into it. Pay-per-click ads, retargeting ads, paid mortgage leads, SEO content for organic …
Digital Mortgage 2019 -Just A Website Isn’t Enough
Don’t let that title mislead you, a mortgage website is a must for your digital mortgage success. But in 2019, not any website will do, nor is it the only …
Google Adwords vs Facebook Ads for Mortgage Leads
A marketing question that comes up a lot from both large banks as well as single LO’s alike is, “Should I be advertising on Google or Facebook for mortgage leads?” …
13 “web mistakes” that can Kill your Lead Conversion – A Must Read
This next statement won’t make us many friends with web designers or DIY website companies, but that’s OK. We prefer to be on your side — the side of the …
5 Sure-Fire Direct Response Tricks For Getting More Mortgage Leads
Generating mortgage leads is the life-blood of your lending business, and that’s why it’s critical that you take advantage of EVERY opportunity. By every opportunity, we mean finding out where …
How To Use Facebook Retargeting to Get More Mortgage Leads
Retargeting can be a little confusing. Have you ever been shopping online for something that you don’t really need? Maybe a pair of shoes? As you are picturing those magnificent …
The Next BIG Ideas in Digital Mortgage
The lending industry changes. The market inflates and deflates. Regulations expand, and so do the opportunities for your borrowers. But there something unique and exciting about the most recent changes. …
6 Mistakes That Kill Your Online Mortgage Lead Generation
“Soft opening, grand opening. When they opened The Flamingo, one day it was closed, the next day it was open. End of story.” Saul, Ocean’s 13 In this quip from …
3 Steps For Generating Mortgage Leads from ALL Social Media
Mortgage leads from social media. Maybe you’ve heard a colleague mention it. Or perhaps you follow other mortgage professionals and banks on social media to figure out their marketing tactic. …
3 Easy Steps to Reduce “Website Distractions” & Increase Mortgage Leads!
Imagine having a blunder so bad that a term was created for it. That’s what happened to Mark Sanchez of the Jets when he committed what many call the worst …
The BIG 3 Tips to “Get More Mortgage Leads” Via Mobile
What was once a luxury, is now a necessity. Not even a generation has passed since the mobile phone evolved from a brick attached to a briefcase to a palm-sized …
