Social Media Marketing for Loan Officers: Getting Started
A crucial component of marketing yourself as a loan officer is social media. Social media has made it easier than ever for businesses to reach their target audience, with both …
Is Your Website Enough to WIN in 2022?
Mortgage websites are unlike traditional business websites. As a highly regulated industry, lenders have a slew of compliance requirements in addition to state and federal regulations like the CCPA in …
The Ultimate Call-To-Action Guide For Mortgage Pros
A call to action, or CTA, encourages your reader to take a particular action on your website, landing page, or blog post. No doubt, you encounter several CTAs on the …
Ask Us Anything: Answers About Organic Mortgage Lead Generation
Is paying for mortgage leads the only real way to generate online mortgage leads? While paying for leads is a vital part of keeping that pipeline filled, gaining mortgage leads …
Mortgage Brokers: Does You Consumer Engagement Pass The Test?
The mortgage industry is one of the most competitive industries in the US and, without a doubt, technology is adding to the intensity. With digital marketing, mobile convenience, and Fintech …
Mortgage News: Facebook Investigated for Discriminating Housing Ads -AGAIN!
Media giant Facebook had already been in hot water with the Department of Housing and Urban Development for failing to flag discriminating real estate ads. Advertisers were allowed to target …
Video Marketing For Mortgage Brokers
When planning your next marketing strategy, don’t forget about a mortgage video marketing strategy, too. Today’s consumers want content delivered in a variety of ways, and video content is quickly …
Digital Marketing Tips For Loan Officers
Ever feel like most of the digital mortgage marketing tips are written for professional marketers rather than loan officers? While some mortgage professionals want a detailed step-by-step guide for marketing …
Social Media Marketing that Engages and Converts: Loan Officer Edition
You already know that social media is critical to your online presence but do you know how to get the most out of it? Would you like to learn how …
Loanzify POS – How To Compete with ROCKET MORTGAGE and Win!
Digital is how lending and banking is done in 2018 and on. It’s why Rocket Mortgage has helped Quicken Loans be America’s top lender and why traditional banks are turning banking …
Google Adwords vs Facebook Ads for Mortgage Leads
A marketing question that comes up a lot from both large banks as well as single LO’s alike is, “Should I be advertising on Google or Facebook for mortgage leads?” …
Chase Launches Finn, an All Digital Bank -What This Means for Mortgages
Just a few weeks ago, Chase Bank launched Finn, their answer to the rising popularity of all-digital banking. Finn isn’t the first end-to-end digital bank, but it does offer something …
How to Tell if Your Mortgage Marketing is Working –And How to Fix It!
There are a few misconceptions about what it takes to generate non-paid mortgage leads online. One of the most common mistakes is to think that leads will pour in soon …
17 Shocking Stats About Millennials and How They Mortgage
The average age of a first time homebuyer is about 32, making your first-time home loan prospect a millennial. Marketing mortgages to millennials are unlike other generations. Sure, they want …
5 Sure-Fire Direct Response Tricks For Getting More Mortgage Leads
Generating mortgage leads is the life-blood of your lending business, and that’s why it’s critical that you take advantage of EVERY opportunity. By every opportunity, we mean finding out where …
Mortgage POS. Are You Missing Out?
Point Of Sale is taking the mortgage industry by storm, and it’s time you get on board. A Mortgage Point of Sale, or POS, is the mortgage process under one …
The Next BIG Ideas in Digital Mortgage
The lending industry changes. The market inflates and deflates. Regulations expand, and so do the opportunities for your borrowers. But there something unique and exciting about the most recent changes. …
Everything You Need to Know About Working with “Digital Influencers” for Mortgage Leads
On our last post, we talked about one aspect of content marketing. In this installment, we’re going to show you another content marketing strategy that you can use for getting …
Top 5 Strategies to Dominate Social Media “Mortgage Lead Generation” in 2018
We saw a lot of changes with organic mortgage lead generation in 2017 and much of that has to do with social media marketing. Unlike traditional one-sided advertising, social media …
How to Engage Loan Prospects With Mobile-First Mindset
Megabanks now recognize the potential and power of mobile marketing for both engaging their prospects as well as staying relevant to them. From online banking to budgeting and financial mobile …
