You’re probably already using Facebook in some way to connect with clients—maybe sharing industry insights or offering mortgage tips. But here’s the catch: if you’re relying on a personal profile, …
A crucial component of marketing yourself as a loan officer is social media. Social media has made it easier than ever for businesses to reach their target audience, with both …
Whether you’re a broker targeting a single county or a multi-branch lender that serves several states, Google My Business is an indispensable part of bringing local visibility to your mortgage …
Technology may be changing many aspects of the mortgage industry, but here’s something that remains the same: reputation is everything. Whether you’re an independent LO or part of a mortgage …
In an odd but anticipated turn of events, news of a Coronavirus outbreak has forced the Federal Reserve to cut interest rates. This was done in an attempt to boost …
A call to action, or CTA, encourages your reader to take a particular action on your website, landing page, or blog post. No doubt, you encounter several CTAs on the …
No matter where you’re business was at the end of 2019, we bet closing more loans is part of your plan for growth for this new decade. But if plans …
Is your digital marketing stagnant? Maybe you’ve been shooting aimlessly, hoping that something will stick. If you’re a loan officer and either one of these sounds like you, then this …
The mortgage industry is one of the most competitive industries in the US and, without a doubt, technology is adding to the intensity. With digital marketing, mobile convenience, and Fintech …
One way to ensure your mortgage leads pipeline never goes dry is to have multiple sources feeding into it. Pay-per-click ads, retargeting ads, paid mortgage leads, SEO content for organic …
The average age of a first time homebuyer is about 32, making your first-time home loan prospect a millennial. Marketing mortgages to millennials are unlike other generations. Sure, they want …
Generating mortgage leads is the life-blood of your lending business, and that’s why it’s critical that you take advantage of EVERY opportunity. By every opportunity, we mean finding out where …
“Business as usual” isn’t going to cut it anymore. Simply having a website isn’t enough to stay competitive in your local market. Outdated online marketing strategies won’t make a significant …
Mortgage leads from social media. Maybe you’ve heard a colleague mention it. Or perhaps you follow other mortgage professionals and banks on social media to figure out their marketing tactic. …
Users now have more control over the Google-served ads they see. These changes affect lending business running “remarketing” ad campaigns. Remarketing: An online advertising tactic that shows targeted ads to …
With so much talk about generating mortgage leads from organic traffic, paid traffic, and social media, you might overlook one digital marketing tactic that’s one of the most effective. Email …
You’ve likely heard the phrase “content is king,” but that’s not entirely true. Content is only king when it’s a quality, engaging, sizzling article written for both mortgage prospects and …
For better or for worse, the internet is a public platform for comments and reviews of your business. While you serve your clients to the best of your ability with …
