The Digital Mortgage Consumer Journey
In a perfect world, every mortgage website visitor would be ready to apply now. But we know that that’s not the case. Most of the time, a digital mortgage consumer …
Digital Mortgage: The Journey To A Touchless Workflow
Sometimes the most remarkable things go unnoticed if they’re part of your day-to-day. For example, did you know that the number of eNotes registered with MERS rose from 17,000 in …
Digital Consumer Loan Origination: Are You Missing Out?
The number of consumers embracing all-digital experiences has skyrocketed to a point where it feels like every day is Cyber Monday. What’s more, research** supports that this new digital-first consumer …
Tech Trends That Are Shaping the Mortgage and Housing Industry in 2021
If 2020 taught us anything, it’s that quick pivots during uncertain times must also be sustainable. And as we navigate the new normal in socially-distanced interactions, we’re experiencing a boom …
2021 Mortgage Trends and Projections
With positive news of a vaccine and a confirmed new administration, we’re looking ahead at what experts are projecting for the mortgage and housing industry for 2021. Mortgage Rates Predicted …
Improve Your Closing Rate With A “Broker Advantage” Mindset
Patience, persistence, and perspiration make an unbeatable combination for success. –Napoleon Hill There’s a reason that mindset hacks are a hot topic since Napoleon Hill’s 1937 classic, “Think and Grow …
Engage And Manage Your Mortgage Team -Loanzify POS Brings It All Together
Loanzify POS: Manage Loan Offers, Staff & Loan Team from Lenderhomepage.com on Vimeo. When it boils down to it, the LO that gets the loan from point A to B …
Facebook Retargeting Ads During the COVID-19 Pandemic
Continuing with our series of COVID-19 business articles for mortgage pros, this week, we’re zeroing on one of the most profitable boss-moves you can right now. We’re talking about mortgage …
What War With Iran Could Mean for Mortgage Rates
Talks about a war between the U.S. and Iran has the world on edge. While we certainly hope for a peaceful outcome, we want to take a minute to explore …
LenderHomePage offers ADA-compliant Web Content Accessibility Widget
Across the country, several lenders, including some customers of LenderHomePage have received demand letters warning them that their websites were at risk of legal action due to possible non-compliance with …
The End of Credit Scores? That’s What This Presidential Candidate Is Saying
Hidden at the bottom of Sen. Bernie Sander’s plan for getting rid of America’s medical debt is a “footnote” of sorts of another financial upheaval–replacing companies like Equifax, Experian, and …
Just Kidding! FHFA Reverses Previous Rule About Alternative Data
The Federal Housing Finance Agency is now reversing their previous ban on using alternative data for determining creditworthiness. The new credit-scoring model uses information such as a person’s bank account …
Mortgage News: Amazon and Realogy Deal Changing the Online Real Estate Game
Realogy, the largest residential real estate brokerage company in the nation, has partnered with Amazon to offer a program that takes potential homebuyers through an Amazon portal to connect them …
Mortgage News: Trump Creates New Council to Reduce Housing Regs and Closing Costs
Earlier this week, President Trump signed an Executive Order to reduce regulations and make affordable housing more readily available. The “White House Council on Eliminating Regulatory Barriers to Affordable Housing” …
Secrets of the Profitable Mortgage Broker in a Sluggish Market
Brokers –worried that a sluggish market might affect your pipeline? Or maybe things are going well, but you’d like to plan for “just in case.” Whatever your reasons are, use …
Mortgage News: Mortgage Rate Increase Could Benefit Some Homebuyers
For the first time since 2011, mortgage rates rise above 5 percent, and many say this signals the end of an era of low rates and the beginning of a …
National Housing Survey Results for 2017
The U.S. housing market experienced a landmark year in sales in 2017, but misunderstandings about applying for a mortgage and buying a home hold back some potential buyers–according to a recent …
