Securing a steady flow of top-tier leads for your pipeline is already a daunting task –but you knew this when you got into this industry. But when you factor in …
Many mistakenly believe that SEO and social media are two different entities when, in reality, they’re two sides of the mortgage marketing “coin.” If you are a loan officer or …
The days of physical directory books left at your doorstep are long gone, but that doesn’t mean business listings are dead. In fact, a vast amount of consumers still research …
Link building plays a vital role in SEO and is one of the factors Google considers when determining search rankings. While actions like improving page speed can provide an immediate …
A marketing plan helps you grow your mortgage business – this is true even for single MLO’s. But let’s face it, creating a plan can be overwhelming and confusing. We …
Digital presence is vital to your success. Consumers turn to the internet when they want to learn more about a loan officer or a particular loan product, making it crucial …
Stand out from the competition. Get noticed with disruption. If you want to reach a millennial borrower, you got to shake things up. When it comes to tactics for driving …
You watched the tutorials, read the how-to’s, and boosted your top Facebook posts for several weeks now. Yet still, your mortgage marketing efforts have failed to produce results. Truth be …
Retaining clients is essential for both maintaining and scaling a mortgage business. But it doesn’t happen magically. Similar to the work you put into nurturing the mortgage lead in the …
Some pretty fantastic promises have been made regarding what social media can do for a business. Post daily on Facebook and triple your revenue in 3 months. Be more active …
Content that engages your audience isn’t about winning a popularity contest. It’s about enticing or activating motivation, making it more likely that the reader will convert into a borrower. Engaging …
Want to make your marketing more powerful and targeted to your ideal borrower? The key lies in creating buyer personas. A mortgage buyer persona is a semi-fictional representation of your …
We’ve compiled a list of the topmost relevant, and useful online courses mortgage professionals need to thrive and grow their mortgage business to the next level. From digital marketing to …
Setting up a website isn’t too complicated –especially if you use a templated mortgage website. But what seems to stump many mortgage pros and brokerages alike is how to drive …
Social media networks have been evolving from the start, and one of the more recent additions has been expanding in-platform shopping tools. But after all the hype, you may be …
Mortgage websites are unlike traditional business websites. As a highly regulated industry, lenders have a slew of compliance requirements in addition to state and federal regulations like the CCPA in …
At any given moment, consumers are looking for a new place to call home or for ways to save on their mortgage payments. And according to the latest stats by …
These past weeks have demanded incredible changes to your life and business, and we can see these shifts reflected in messages on ads and social media every day. However, despite …
Is your digital marketing stagnant? Maybe you’ve been shooting aimlessly, hoping that something will stick. If you’re a loan officer and either one of these sounds like you, then this …
