Facebook Retargeting Ads During the COVID-19 Pandemic
Continuing with our series of COVID-19 business articles for mortgage pros, this week, we’re zeroing on one of the most profitable boss-moves you can right now. We’re talking about mortgage …
Lower Your Loan Production Costs by 50%
Progressive single and team-member mortgage originators know that success isn’t just about increasing revenue; it’s also about reducing loan production costs. With the costs hovering at $9,000 per loan and …
What Millennials Really Want From Their Digital Mortgage Experience
Are Millennials all about “the “next BIG thing” when it comes to technology and digital experiences? With Millennials eager to drop $1000+ on the newest iPhone and app downloads in …
Zillow Home Loans Experiencing Issues Before Its Release
After just five months of officially entering the mortgage market with the introduction of Zillow Home Loans, Zillow Group is stalling. It appears that developing its mortgage platform is taking …
Will you be ready for the new URLA?
In a previous post, you learned the practical steps for transitioning to a digital mortgage platform. But what you may not realize is that your transition might have a deadline. …
Mortgage News: Facebook Investigated for Discriminating Housing Ads -AGAIN!
Media giant Facebook had already been in hot water with the Department of Housing and Urban Development for failing to flag discriminating real estate ads. Advertisers were allowed to target …
Video Marketing For Mortgage Brokers
When planning your next marketing strategy, don’t forget about a mortgage video marketing strategy, too. Today’s consumers want content delivered in a variety of ways, and video content is quickly …
Changes in Real Estate 2019 for Mortgage Originators
Last week, we talked about the effects of the government shutdown on the mortgage industry. This week we’re taking an overall look at real estate trends for 2019 — particularly …
Top 2018 Digital Mortgage Headline News + 2019 Predictions
2018 left us no shortage of digital mortgage news headlines and rising trends. Some headlines surprised us because they were so impressive, while others were surprisingly unimpressive (BofA and Wells …
Rising Rates, Falling Sales –What Lenders Can Expect in 2019
As expected, rising rates and rising home prices slowed down real estate sales, including new construction. However, even amid these pressures, economists are optimistic about lending in 2019. Economic growth …
National Housing Survey Results for 2017
The U.S. housing market experienced a landmark year in sales in 2017, but misunderstandings about applying for a mortgage and buying a home hold back some potential buyers–according to a recent …
