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LenderHomePage Social Media for Loan Officers
Mortgage Marketing / Social Media Marketing

Social Media Marketing for Loan Officers: Getting Started

A crucial component of marketing yourself as a loan officer is social media. Social media has made it easier than ever for businesses to reach their target audience, with both …

mortgage retargeting ads on facebook
Mortgage Marketing

Facebook Retargeting Ads During the COVID-19 Pandemic

Continuing with our series of COVID-19 business articles for mortgage pros, this week, we’re zeroing on one of the most profitable boss-moves you can right now. We’re talking about mortgage …

Facebook investigated for discriminating housing and mortgage ads
Mortgage Marketing / Mortgage Trends

Mortgage News: Facebook Investigated for Discriminating Housing Ads -AGAIN!

Media giant Facebook had already been in hot water with the Department of Housing and Urban Development for failing to flag discriminating real estate ads. Advertisers were allowed to target …

video marketing for mortgage brokers
Digital Mortgage / Mortgage Marketing

Video Marketing For Mortgage Brokers

When planning your next marketing strategy, don’t forget about a mortgage video marketing strategy, too. Today’s consumers want content delivered in a variety of ways, and video content is quickly …

Digital Mortgage / Mortgage Marketing

Top Digital Marketing Tips for Mortgage Brokers

As a mortgage broker, you’re always feeling the urgency to find mortgage leads. But now with digital mortgage, the pressure multiplies. And rightfully so! If you’re not doing any digital …

Mobile Marketing / Mortgage Marketing / Mortgage Trends

Mortgage Brokers Step-By-Step Guide To FaceBook Retargeting Ads

Many make the mistake thinking that if they want more online mortgage leads, they need to increase traffic to their mortgage website. But did you know that most visitors will …

Mobile Marketing / Mortgage Marketing

Google Adwords vs Facebook Ads for Mortgage Leads

A marketing question that comes up a lot from both large banks as well as single LO’s alike is, “Should I be advertising on Google or Facebook for mortgage leads?” …

Mortgage Marketing

How to Nurture Your Online Lead Into a Mortgage

We’ve talked a lot about how to generate mortgage leads online in our past blog posts. We’ve coached you through writing SEO content to attract organic traffic to your website. …

Mortgage Marketing

How to Tell if Your Mortgage Marketing is Working –And How to Fix It!

There are a few misconceptions about what it takes to generate non-paid mortgage leads online. One of the most common mistakes is to think that leads will pour in soon …

Digital Mortgage / Mortgage Marketing

6 Mistakes That Kill Your Online Mortgage Lead Generation

“Soft opening, grand opening. When they opened The Flamingo, one day it was closed, the next day it was open. End of story.” Saul, Ocean’s 13 In this quip from …

Mobile Marketing / Mortgage Marketing

Everything You Need to Know About Working with “Digital Influencers” for Mortgage Leads

On our last post, we talked about one aspect of content marketing. In this installment, we’re going to show you another content marketing strategy that you can use for getting …

Mortgage Trends

Facebook Algorithm Update Shakes Up Mortgage Marketing

In a recent post, we predicted that social media influencers will be playing a bigger roll in social media marketing. Facebook recently implemented an update that is making this prediction a …

Mobile Marketing

Top 5 Strategies to Dominate Social Media “Mortgage Lead Generation” in 2018

We saw a lot of changes with organic mortgage lead generation in 2017 and much of that has to do with social media marketing. Unlike traditional one-sided advertising, social media …

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