How to Boost a Post on Your Facebook Professional Profile
If you’ve been following our blog series, you’re already way ahead of your local competition. We’ve covered why it’s crucial to use a Facebook Professional Profile as a mortgage pro, …
8 Lesser-Known Facebook Features for Powerful Organic Marketing
Ready to engage more clients using Facebook’s best-kept secrets? It’s time to take a closer look at your Facebook Professional Profile. While most mortgage pros are just scratching the surface, …
Using Content to Build an Engaged Audience on Facebook’s Professional Profile
In our last post, we covered how personal and professional Facebook profiles impact your mortgage business. Now, let’s look at a common gap: using well-crafted content to drive engagement and …
Boost Your Mortgage Business on Facebook: Personal vs. Professional Profile Explained
You’re probably already using Facebook in some way to connect with clients—maybe sharing industry insights or offering mortgage tips. But here’s the catch: if you’re relying on a personal profile, …
Social Media Marketing for Loan Officers: Getting Started
A crucial component of marketing yourself as a loan officer is social media. Social media has made it easier than ever for businesses to reach their target audience, with both …
Facebook Retargeting Ads During the COVID-19 Pandemic
Continuing with our series of COVID-19 business articles for mortgage pros, this week, we’re zeroing on one of the most profitable boss-moves you can right now. We’re talking about mortgage …
Mortgage News: Facebook Investigated for Discriminating Housing Ads -AGAIN!
Media giant Facebook had already been in hot water with the Department of Housing and Urban Development for failing to flag discriminating real estate ads. Advertisers were allowed to target …
Video Marketing For Mortgage Brokers
When planning your next marketing strategy, don’t forget about a mortgage video marketing strategy, too. Today’s consumers want content delivered in a variety of ways, and video content is quickly …
Top Digital Marketing Tips for Mortgage Brokers
As a mortgage broker, you’re always feeling the urgency to find mortgage leads. But now with digital mortgage, the pressure multiplies. And rightfully so! If you’re not doing any digital …
Mortgage Brokers Step-By-Step Guide To FaceBook Retargeting Ads
Many make the mistake thinking that if they want more online mortgage leads, they need to increase traffic to their mortgage website. But did you know that most visitors will …
Google Adwords vs Facebook Ads for Mortgage Leads
A marketing question that comes up a lot from both large banks as well as single LO’s alike is, “Should I be advertising on Google or Facebook for mortgage leads?” …
How to Nurture Your Online Lead Into a Mortgage
We’ve talked a lot about how to generate mortgage leads online in our past blog posts. We’ve coached you through writing SEO content to attract organic traffic to your website. …
How to Tell if Your Mortgage Marketing is Working –And How to Fix It!
There are a few misconceptions about what it takes to generate non-paid mortgage leads online. One of the most common mistakes is to think that leads will pour in soon …
Everything You Need to Know About Working with “Digital Influencers” for Mortgage Leads
On our last post, we talked about one aspect of content marketing. In this installment, we’re going to show you another content marketing strategy that you can use for getting …
Facebook Algorithm Update Shakes Up Mortgage Marketing
In a recent post, we predicted that social media influencers will be playing a bigger roll in social media marketing. Facebook recently implemented an update that is making this prediction a …
Top 5 Strategies to Dominate Social Media “Mortgage Lead Generation” in 2018
We saw a lot of changes with organic mortgage lead generation in 2017 and much of that has to do with social media marketing. Unlike traditional one-sided advertising, social media …
