Best of Digital Mortgage: 2018 Edition
Thank you, LHP family and readers, for making 2018 a hugely successful year. We hope that whether through our digital mortgage platform or through digital mortgage articles, that we’ve contributed to …
How to Compete with Rocket Mortgage in 2019
Traditionally a loan changes hands 40 or more times before it is funded. This makes the loan process extend to up to 40 or more days when it should really …
Will “Technology” replace the Loan Officer? Is the LO Obsolete?
There is a lot of talk about technology making jobs obsolete. The media loves to publish clickbait articles about self-driving cars that will destroy driving jobs and AI that can …
Social Media Marketing that Engages and Converts: Loan Officer Edition
You already know that social media is critical to your online presence but do you know how to get the most out of it? Would you like to learn how …
Loanzify POS – How To Compete with ROCKET MORTGAGE and Win!
Digital is how lending and banking is done in 2018 and on. It’s why Rocket Mortgage has helped Quicken Loans be America’s top lender and why traditional banks are turning banking …
Google Adwords vs Facebook Ads for Mortgage Leads
A marketing question that comes up a lot from both large banks as well as single LO’s alike is, “Should I be advertising on Google or Facebook for mortgage leads?” …
Chase Launches Finn, an All Digital Bank -What This Means for Mortgages
Just a few weeks ago, Chase Bank launched Finn, their answer to the rising popularity of all-digital banking. Finn isn’t the first end-to-end digital bank, but it does offer something …
13 “web mistakes” that can Kill your Lead Conversion – A Must Read
This next statement won’t make us many friends with web designers or DIY website companies, but that’s OK. We prefer to be on your side — the side of the …
How to Tell if Your Mortgage Marketing is Working –And How to Fix It!
There are a few misconceptions about what it takes to generate non-paid mortgage leads online. One of the most common mistakes is to think that leads will pour in soon …
Recent Survey Reveals Millennial Homeownership Obstacles
Millennials have lower rates of homeownership than previous generations –but why? And more importantly, what can your lending business do to increase those numbers! Made possible with a grant from …
Rocket Mortgage Is A Good Thing For Your Lending Business — Here’s Why
If you’re in the mortgage industry, no doubt you consider Rocket Mortgage your Goliath. In fact, it’s a Goliath even to Wells Fargo now that Rocket Mortgage, or more accurately, …
17 Shocking Stats About Millennials and How They Mortgage
The average age of a first time homebuyer is about 32, making your first-time home loan prospect a millennial. Marketing mortgages to millennials are unlike other generations. Sure, they want …
Mortgage POS. Are You Missing Out?
Point Of Sale is taking the mortgage industry by storm, and it’s time you get on board. A Mortgage Point of Sale, or POS, is the mortgage process under one …
How To Use Facebook Retargeting to Get More Mortgage Leads
Retargeting can be a little confusing. Have you ever been shopping online for something that you don’t really need? Maybe a pair of shoes? As you are picturing those magnificent …
The Next BIG Ideas in Digital Mortgage
The lending industry changes. The market inflates and deflates. Regulations expand, and so do the opportunities for your borrowers. But there something unique and exciting about the most recent changes. …
Everything You Need to Know About Working with “Digital Influencers” for Mortgage Leads
On our last post, we talked about one aspect of content marketing. In this installment, we’re going to show you another content marketing strategy that you can use for getting …
Users Can Mute “Remarketing” Google Ads –What This Means For You
Users now have more control over the Google-served ads they see. These changes affect lending business running “remarketing” ad campaigns. Remarketing: An online advertising tactic that shows targeted ads to …
Happening Now: Homeowners Listing Their Homes For Bitcoin
The unpredictability of Bitcoin’s worth has been a hot topic –and it’s about to get even hotter! A spokesperson for Trulia stated that, at last count, there were 80 property …
Facebook Algorithm Update Shakes Up Mortgage Marketing
In a recent post, we predicted that social media influencers will be playing a bigger roll in social media marketing. Facebook recently implemented an update that is making this prediction a …
Top 4 Secrets to Writing Mortgage Content That Sizzles
You’ve likely heard the phrase “content is king,” but that’s not entirely true. Content is only king when it’s a quality, engaging, sizzling article written for both mortgage prospects and …
Best of Digital Mortgage: 2017 Edition
2017 was a pivotal year for both digital mortgage and LenderHomePage. It marked the first year that online loan applications surpassed paper applications. It was also the landmark year for the first all-digital …
2018 Web Trends All Mortgage Professionals Must Know About (Free Guide!)
Last year, we wrote an end-of-the-year digital mortgage predictions post that was spot on. But to be fair, it wasn’t so much a prediction as it was a well researched …
