YouTube SEO: 10 Ideas for Getting Your Mortgage Videos to Rank Higher
You may have heard of search engine optimization for your website, but did you know that there is a set of SEO practices for YouTube, too? Just like search engines, …
7 Essentials For Strong Company Branding
Mortgage company branding is more than a logo. It’s part of the entire consumer experience, how your customer perceives you and is an indispensable factor in your ROI. Everything from …
Scale Your Mortgage Business Through Branding
Scaling a mortgage business requires a 360-degree effort. From staffing to workflow management and technology, growing a mortgage business is just as much about increasing intake capacity as it is …
The Importance of Brand Consistency for Your Mortgage Business
Branding consistently across all platforms can increase your revenue by up to 23%! And with so many options in brokerages, loan officers, banks, and credit unions, you can understand why …
Tech Trends That Are Shaping the Mortgage and Housing Industry in 2021
If 2020 taught us anything, it’s that quick pivots during uncertain times must also be sustainable. And as we navigate the new normal in socially-distanced interactions, we’re experiencing a boom …
How Brokers Can Leverage the Success of Rocket Mortgage IPO
The industry is buzzing with the news of Rocket Mortgage going public. Debuting at $18 for each of their 100 million shares, Rocket Mortgage ambitiously aims to increase its market …
How to Generate More Mortgage Leads with Reviews
Technology may be changing many aspects of the mortgage industry, but here’s something that remains the same: reputation is everything. Whether you’re an independent LO or part of a mortgage …
6 Fresh Ideas For Revamping Your Mortgage Marketing
Is your digital marketing stagnant? Maybe you’ve been shooting aimlessly, hoping that something will stick. If you’re a loan officer and either one of these sounds like you, then this …
Build vs Buy: The Top 5 Reasons to Buy a Digital Mortgage Solution
As a mortgage professional, you know that creating a compelling digital experience is essential for success. In other words, it’s no longer a question of whether a digital mortgage solution …
Will “Technology” replace the Loan Officer? Is the LO Obsolete?
There is a lot of talk about technology making jobs obsolete. The media loves to publish clickbait articles about self-driving cars that will destroy driving jobs and AI that can …
Mortgage POS. It All Starts With A Website.
LenderHomePage is uniquely positioned with Loanzify-POS to help our Mortgage Website clients improve efficiencies and borrower satisfaction. In 2003, a small group of progressive and talented software engineers began improving …
Mortgage Branding 101 (Part 2): How to Create Your Brand
This post is part 2 of our series on mortgage branding 101. You can read part 1 of mortgage branding here, but as a quick refresher, here’s why mortgage branding …
Mortgage Branding 101 (Part 1): What it is and Why it Matters for Conversion
You may not know who Carolyn Davidson is, but no doubt you know her work. In 1971, Ms. Davidson was paid $35 to create a logo. The result? The Nike …
