How Loan Officers Generate Mortgage Leads Without Buying Them
Mortgage lead generation for loan officers has a reputation for meaning one thing: pay Zillow, pay LendingTree, and work through whatever shows up. But that model is breaking down — …
Tech Trends That Are Shaping the Mortgage and Housing Industry in 2021
If 2020 taught us anything, it’s that quick pivots during uncertain times must also be sustainable. And as we navigate the new normal in socially-distanced interactions, we’re experiencing a boom …
Supercharge Your Digital Mortgage Submission Rates
Completed mortgage applications are the lifeblood of your business. However, too many lenders overlook how critical the borrower experience is for maximizing the application submission rate. Thankfully, there are simple …
Improve Your Closing Rate With A “Broker Advantage” Mindset
Patience, persistence, and perspiration make an unbeatable combination for success. –Napoleon Hill There’s a reason that mindset hacks are a hot topic since Napoleon Hill’s 1937 classic, “Think and Grow …
7 Facts About Digital Mortgage You Shouldn’t Ignore
What do current stats say about a digital mortgage? Ellie Mae recently conducted a unique survey that revealed interesting facts and useful information about the digital mortgage experience from both …
How to Use Mortgage Tech to Recruit and Retain Loan Officers
Building a strong team has always been a challenge in the lending industry. However, 2019 has its own set of unique challenges when it comes to recruiting and retaining top-producing …
The Power of Influencer Marketing for Mortgage Lead Generation
One way to ensure your mortgage leads pipeline never goes dry is to have multiple sources feeding into it. Pay-per-click ads, retargeting ads, paid mortgage leads, SEO content for organic …
6 Mistakes That Kill Your Online Mortgage Lead Generation
“Business as usual” isn’t going to cut it anymore. Simply having a website isn’t enough to stay competitive in your local market. Outdated online marketing strategies won’t make a significant …
