Ready to engage more clients using Facebook’s best-kept secrets? It’s time to take a closer look at your Facebook Professional Profile. While most mortgage pros are just scratching the surface, …
Engaging with your audience on Facebook by switching to a professional profile and leveling up the type of content you share is a strong start, but if you’re not converting …
In our last post, we covered how personal and professional Facebook profiles impact your mortgage business. Now, let’s look at a common gap: using well-crafted content to drive engagement and …
You’re probably already using Facebook in some way to connect with clients—maybe sharing industry insights or offering mortgage tips. But here’s the catch: if you’re relying on a personal profile, …
While it’s not entirely clear whether social media signals directly impact Google’s ranking algorithm, what’s certain is that social media can indirectly improve your website’s ranking. Loan officers who tap …
Many mistakenly believe that SEO and social media are two different entities when, in reality, they’re two sides of the mortgage marketing “coin.” If you are a loan officer or …
Picture this: Your ideal customer, a perfect fit for your target market, eagerly searches for “loan officers near me.” As they hit that search button, a multitude of relevant results …
Imagine Santa’s elves going all out to make your holiday season more cheerful. They decked out your yard to the envy of your neighbors. That hard-to-find gift you’ve been …
A crucial component of marketing yourself as a loan officer is social media. Social media has made it easier than ever for businesses to reach their target audience, with both …
“Business as usual” isn’t going to cut it anymore. Simply having a website isn’t enough to stay competitive in your local market. Outdated online marketing strategies won’t make a significant …
