How to Boost a Post on Your Facebook Professional Profile
If you’ve been following our blog series, you’re already way ahead of your local competition. We’ve covered why it’s crucial to use a Facebook Professional Profile as a mortgage pro, …
8 Lesser-Known Facebook Features for Powerful Organic Marketing
Ready to engage more clients using Facebook’s best-kept secrets? It’s time to take a closer look at your Facebook Professional Profile. While most mortgage pros are just scratching the surface, …
Boost Your Mortgage Business on Facebook: Personal vs. Professional Profile Explained
You’re probably already using Facebook in some way to connect with clients—maybe sharing industry insights or offering mortgage tips. But here’s the catch: if you’re relying on a personal profile, …
Loan Officers: Using Social Media to Improve Local SEO and Drive Leads
While it’s not entirely clear whether social media signals directly impact Google’s ranking algorithm, what’s certain is that social media can indirectly improve your website’s ranking. Loan officers who tap …
Top Ways to Maximize Mortgage SEO With Social Media
Many mistakenly believe that SEO and social media are two different entities when, in reality, they’re two sides of the mortgage marketing “coin.” If you are a loan officer or …
New Facebook Ad Policies: Is Facebook Marketing Dead for Lenders
Starting Oct 12, 2022, Facebook will discontinue its “Special Ad Audiences” feature for ad targeting. This major announcement poses a significant hurdle for all financial institutions –including brokers and loan …
Loan Officer’s Ultimate Guide To Increasing Digital Presence -Ebook
Digital presence is vital to your success. Consumers turn to the internet when they want to learn more about a loan officer or a particular loan product, making it crucial …
